Citas bibligráficas
De, W., Silva, P., Palomares, R., Mejía, R. (2019). Planeamiento estratégico de Centrum Católica [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/13642
De, W., Silva, P., Palomares, R., Mejía, R. Planeamiento estratégico de Centrum Católica []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/13642
@mastersthesis{sunedu/2655743,
title = "Planeamiento estratégico de Centrum Católica",
author = "Mejía Caycho, Ronald Alfredo",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
This paper develops CENTRUM Católica’s Strategic Plan 2013 – 2022. This business school began operations in 2000 and along this thirteen years has gone through four stages of development, we propose constitute a fifth step of global positioning, strengthen the position already reached. The methodology is based on the sequential model of strategic planning developed by Fernando D'Alessio Phd., starting from the current situation, analyzing external and internal issues, to formulate the mission and vision of the school. We propose as the vision to maintain the distinction of CENTRUM Católica as the leading business school in Peru, which will become a world-class benchmark school, reaching an important place among the schools of Latin America and the world to be recognized for their research and intellectual contributions to business development. To achieve this vision we elaborated long-term objectives and then continued strategic process developed strategies, short-term objectives, organizational structure, school policies, resource assignment, indicators measurement and finally present the future landscape. The Strategic Plan seeks to achieve CENTRUM Católica’s success among business schools in Latin America in the long run, seizing the position it has reached, betting internationalization, providing quality education and research, proposing resources strategic management to optimize results.
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