Bibliographic citations
Valdivia, A., Aramburú, J., Olivares, R., Delgado, R. (2019). La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores de detergentes, hombres entre 25 y 30 años, en la ciudad de Lima Metropolitana y Callao [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/13533
Valdivia, A., Aramburú, J., Olivares, R., Delgado, R. La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores de detergentes, hombres entre 25 y 30 años, en la ciudad de Lima Metropolitana y Callao []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/13533
@mastersthesis{sunedu/2653121,
title = "La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores de detergentes, hombres entre 25 y 30 años, en la ciudad de Lima Metropolitana y Callao",
author = "Delgado Fasanando, Rosa Berda",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
Corporate Social Responsibility has become an issue of international importance, but in Peru there are not many studies that provide information on its impact over consumer’s decisions. This research seeks to determine the influence of corporate social responsibility (CSR) in the purchase behavior of men between 25 and 30 years old. The methodology used was based on discrete choice models (DEM), so this is an experimental study on detergents with different levels of corporate competencies (CC) and CSR actions, forcing the research subjects to make purchase decisions, quantifying their willingness to pay. The experiment was conducted using a sample of 132 consumers, selected by convenience, but fitting in the mentioned profile. The research results provide empirical evidence that there is a positive relationship between CSR and purchase behavior, it was also found that the effect of CSR, as a whole, is higher than the CC, showing even greater willingness to pay This thesis is an extension of the scope of the doctoral research done by Professor Percy Samoel Marquina Feldman, titled "The influence of corporate social responsibility on buying behavior of consumers Peruvians" (Marquina, 2009). This Master's thesis seeks to validate whether the relationship originally identified by Professor Marquina also comes in the category of detergents for the segment of men between 25 and 30 years, as the author suggested in his final recommendations. With permission of the author, parts of his original document have been used, particularly in regard to the literature review and methodology.
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