Flores, M., Xu, C., Rojas, T., Montesinos, I. (2017). Planeamiento estratégico para la uva fresca [Tesis, Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/8261
Flores, M., Xu, C., Rojas, T., Montesinos, I. Planeamiento estratégico para la uva fresca [Tesis]. PE: Pontificia Universidad Católica del Perú; 2017. http://hdl.handle.net/20.500.12404/8261
title = "Planeamiento estratégico para la uva fresca",
author = "Montesinos Jiménez, Iván",
publisher = "Pontificia Universidad Católica del Perú",
year = "2017"
The main objective of the present research is the development of the Strategic Planning of the agricultural Sector of the Fresh Grape in Peru, in which it seeks to achieve efficiencies in its production and export, through strategies with the target of being the largest producer and exporter of Fresh Grapes in the world. The Strategic Planning, begins with the analysis of the current situation of the Fresh Grape Sector in Peru and around the world; as well as the competitiveness of the country. It also includes an internal and external perspective and evaluation of the sector to be able to propose a strategic process through matrices that will help to determine the strategies to be developed that will allow us to reach our long-term objectives until 2023. The recommendations and conclusions detail the competitive level of the industry within the sector, obtaining 15 strategies that involve the entire value chain. Likewise, the strengths, weaknesses, threats, and opportunities for improvement that allow a transcendent and permanent development in the world wide market are highlighted
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