Balcázar, S., Romero, H., Malpartida, R., Luis, J. (2017). Planeamiento estratégico para Jallpa Nina S.A. [Tesis, Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/8259
Balcázar, S., Romero, H., Malpartida, R., Luis, J. Planeamiento estratégico para Jallpa Nina S.A. [Tesis]. PE: Pontificia Universidad Católica del Perú; 2017. http://hdl.handle.net/20.500.12404/8259
title = "Planeamiento estratégico para Jallpa Nina S.A.",
author = "Luis Lam, Jaime",
publisher = "Pontificia Universidad Católica del Perú",
year = "2017"
This document develops the Strategic Plan for Jallpa Nina with a horizon of five years, which seeks the sustainable success of the company in the national market, through an efficient use of resources, improving their processes, impacting positively on its stakeholders, respecting the norms and laws that govern the industry, and taking actions of social responsibility. Currently, the national market for decorative and utilitarian ceramics is in full development due to population growth in A/B socioeconomic levels, growth in domestic demand, development of internet and social networks, and growth in international and national tourism. It is for this reason that after an external and internal analysis, the long-term objectives were defined to: (a) triple sales, (b) increase its national presence, (c) increase production capacity, (d) reduce costs of sales, (e) implement a virtual platform, and (f) develop a new product line. In order to achieve these objectives, the following strategies are proposed: (a) to penetrate the national market, (b) to increase productive capacity, (c) to develop new products, (d) to develop new designs according to the target market, (e) to implement a virtual platform for online purchases, (f) to acquire modern equipment that allows better production and use of resources, and (g) to develop strategic alliances with suppliers and distributors. These strategies will mark the way to reach the objectives already mentioned, so that they take the company towards its new vision: by the year 2022, Jallpa Nina will triple its sales in the national market, increasing to three its stores in Lima and opening one in province, and as well Jallpa Nina will be recognized for its quality and the unique design of its products
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