Bibliographic citations
Ignacio, E., Benavides, V., Campos, C., Hidalgo, K. (2019). La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores varones de 18 a 24 años de máquinas de afeitar desechables en la ciudad de Lima [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/13537
Ignacio, E., Benavides, V., Campos, C., Hidalgo, K. La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores varones de 18 a 24 años de máquinas de afeitar desechables en la ciudad de Lima []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/13537
@mastersthesis{sunedu/2650359,
title = "La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores varones de 18 a 24 años de máquinas de afeitar desechables en la ciudad de Lima",
author = "Hidalgo Cordero, Katterine Fiorella",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
Corporate Social Responsibility (CSR) has gained international relevance in recent years. In Perú, there is also a precedent of scientific studies that help one understand its impact on the consumer. This research in this thesis seeks to determine the influence that CSR exerts on consumer behavior at the level of young men ages 18 to 24 in Lima for disposable razors. To this end, an experiment was undertaken using a Discrete Choice Model with the aim of quantifying the purchase intention and willingness to pay for the actions of social responsibility developed by disposable razor companies. The experiment was carried out using a random sample of 132 consumers in the abovementioned population. As a result, the research provides empirical evidence of the positive relationship between Corporate Social Responsibility (CSR) and Shopping Behavior in the sample. The study also indicates that the effect of CSR as a whole is greater than that of Corporate Competencies. This paper is an extension of the scope of the doctoral thesis of Dr. Percy Marquina and has been adapted with his permission for the purposes of research.
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