Bibliographic citations
Arce, F., Barrantes, W., Cuenca, Á., Alcántara, A. (2019). Business consulting Ransa Comercial S.A. plan de incremento de la rentabilidad en la operación de Ransa en Chiclayo [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/15095
Arce, F., Barrantes, W., Cuenca, Á., Alcántara, A. Business consulting Ransa Comercial S.A. plan de incremento de la rentabilidad en la operación de Ransa en Chiclayo []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/15095
@mastersthesis{sunedu/2650311,
title = "Business consulting Ransa Comercial S.A. plan de incremento de la rentabilidad en la operación de Ransa en Chiclayo",
author = "Alcántara Santillán, Aníbal Martín",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
This thesis work has been developed for Chiclayo business unit of the company Ransa Comercial SA, whose construction and commissioning, the company invested S/ 14 million in 2015. This business unit offers dry storage services, storage with temperature control, transport and distribution. It has a first class infrastructure and makes out high level operations, complying with the standards and regulations required by the state and its customers, through the implementation of quality and safety certifications. However, it was identified that persistent lack profitability of this business unit represents a serious risk for the continuity of its operations in medium and long term. The symptom of this is the low level of occupation that their stores currently have. In this sense, implementation of seven actions is proposed as alternative solution, two of which refer to increase sales and five to reduction costs, all of them are an integral solution, resulting of a holistic analysis of the problem. Consequently, estimated benefits lead to the operating profit of current negative values, to be positive in three years, time in which to increase sales of 70% is expected respect to 2018, it will allow reverse the current earnings, having as based to achieve it, the existence of a potential market and internal opportunities not yet explored by the business unit and Ransa itself.
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