Citas bibligráficas
Llempen, C., Merino, A. (2021). El valor del empaque ecológico e identidad gráfica en las mermeladas de la marca Mamina [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/19601
Llempen, C., Merino, A. El valor del empaque ecológico e identidad gráfica en las mermeladas de la marca Mamina []. PE: Pontificia Universidad Católica del Perú; 2021. http://hdl.handle.net/20.500.12404/19601
@misc{renati/533546,
title = "El valor del empaque ecológico e identidad gráfica en las mermeladas de la marca Mamina",
author = "Merino Barranzuela, Agnes Estefanía",
publisher = "Pontificia Universidad Católica del Perú",
year = "2021"
}
This study was proposed with the purpose of solving the needs of the lack of an eco-friendly, transportable and resistant packaging that benefits the Mamina brand and its customers in the purchase and sale of its glass-packed organic jams due to the inert properties that has with the content. Because of the identified problems by the brand: the lack of communication and ecological packaging, it has been expected to achieve the objectives of protecting, providing the transport of users' products through ecological packaging and renewal image. For the development of the study, has been used the double diamond methodology, a four-stage process: the discovery of the field that designers will face, the definition of a potential public and its needs, thought from the perspective of the end user and the solution as a result of the previous stages. The research method has been used for data collection, through ethnographic observation in which was understood the interaction between the trader and the user, interviews to identify discomforts and surveys to validate and polish the packaging. As a result, was created a prototype that allows the user to visualize the product at a considerable distance in company of a renewed logo and graphic universe with organic aesthetics for the brand. Finally, the functional packaging was obtained as a differential of the brand that contributes to environmental care. In this way, the seller benefited from the saving of materials with the help of cardboard folds and the user from the transport of their glass-packed jams.
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