Citas bibligráficas
Rodriguez, S., Vergara, I., Ballesteros, R. (2022). Capullanas: producción, propuesta editorial y gestión de redes sociales de un medio periodístico con enfoque de género [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/23201
Rodriguez, S., Vergara, I., Ballesteros, R. Capullanas: producción, propuesta editorial y gestión de redes sociales de un medio periodístico con enfoque de género []. PE: Pontificia Universidad Católica del Perú; 2022. http://hdl.handle.net/20.500.12404/23201
@misc{renati/532241,
title = "Capullanas: producción, propuesta editorial y gestión de redes sociales de un medio periodístico con enfoque de género",
author = "Ballesteros Monzon, Romina del Carmen",
publisher = "Pontificia Universidad Católica del Perú",
year = "2022"
}
Capullanas is a digital journalistic platform that seeks to investigate gender issues, focusing on three main topics: sexual education, diversity and sexism. With a fresh, simple and nonconfrontational language, we hope to reach our audience of young people between 20 and 30 years of age, who are not very familiar with these topics, but who consider it necessary to learn and understand about them to build a fairer and equal society. We must consider that the choice of these three main topics responds to an evident need to combat disinformation on certain topics (generally related to sexual education) and talk with our audience about diversity and gender, rather than focusing on the forms of violence they suffer. Among our most outstanding findings is the growing interest of young people in gender issues, the great interaction that has taken place in the most popular social networks at the moment (such as TikTok and Instagram) and the need for a positioning strategy in networks for reaching a much larger audience. Also, we found that audiovisual formats are the ones that generate more engagement. In conclusion, we consider that the exploration of these new formats that have arisen in journalism is the best and most effective way for the news proposals that seek to generate a social and structural change.
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