Bibliographic citations
Atalaya, M., Guevara, R. (2023). Implementación de un plan de marketing digital y su impacto en la rentabilidad económica de la empresa Sánchez Sombreros Artesanales, Celendín-Cajamarca 2022 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/34347
Atalaya, M., Guevara, R. Implementación de un plan de marketing digital y su impacto en la rentabilidad económica de la empresa Sánchez Sombreros Artesanales, Celendín-Cajamarca 2022 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/34347
@misc{renati/510095,
title = "Implementación de un plan de marketing digital y su impacto en la rentabilidad económica de la empresa Sánchez Sombreros Artesanales, Celendín-Cajamarca 2022",
author = "Guevara Cabanillas, Ricardo Porfirio",
publisher = "Universidad Privada del Norte",
year = "2023"
}
The company Sánchez Handmade Hats from the city of Celendín - Cajamarca, through an analysis it was found that the company has been affected due to the restrictions imposed by the Peruvian state due to the pandemic in 2020, since According to the information provided by the owner, the company does not have the cutting edge of digital technology, therefore, this investigation takes this statement as a starting point, and aims to determine the impact of implementing a marketing plan. digital in the economic profitability of the company Sánchez Handmade Hats , Celendín - Cajamarca 2022. This research is applied with a quantitative approach, correlational descriptive scope and pre-experimental design. To determine the impact, an interview guide instrument has been used that was applied before and after the implementation of the digital marketing plan to the manager of the company “Sánchez Sombreros Artesanales“, additionally a survey will be applied to clients, to validate the implementation of digital marketing. To process and analyze the data obtained from the interview and the survey, they will be introduced to MS Word, and to the information analysis system called IBM SPSS where the information will be analyzed through statistical calculations (tables and graphs). Finally, it was obtained as a result that the implementation of the digital marketing plan has generated a positive impact on the economic profitability of the company “Sánchez Handmade hats“
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