Bibliographic citations
Guanilo, S., (2020). La responsabilidad social empresarial en una empresa comercializadora de productos de salud y agricultura, en el distrito de San Isidro – Lima, durante el año 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/25497
Guanilo, S., La responsabilidad social empresarial en una empresa comercializadora de productos de salud y agricultura, en el distrito de San Isidro – Lima, durante el año 2017 [Tesis]. PE: Universidad Privada del Norte; 2020. https://hdl.handle.net/11537/25497
@misc{renati/450199,
title = "La responsabilidad social empresarial en una empresa comercializadora de productos de salud y agricultura, en el distrito de San Isidro – Lima, durante el año 2017",
author = "Guanilo Cacho, Simon Alejandro",
publisher = "Universidad Privada del Norte",
year = "2020"
}
The present research study aims to analyze how corporate social responsibility actions are developed in a Marketing Company of products in the health and agricultura area in the San Isidro district, during the year 2017, by describing activities and processes that involve the execution of corporate social responsibility action plans. This Thesis is justified in that the object of study is a company with a stable and growing market dominance in the country dedicated to the comercialization of products whose purpose is to improve the health and quality of life of people. Regarding the research methodology, it is qualitative in nature and consists of semi-structured interviews with the Deputy Manager of Corporate Affairs, the Head of the HR Unit, the Head of the Operation and Quality Area, Deputy Finance Manager, Head of CSR, Head Logistics and Customer Service. Likewise, a survey was applied. For all this, it is concluded that the Company's Social Responsibility actions represent a positive development for the achievement of its objectives, since it complies with corporate alliances and international CSR standards aligned with the development objectives of the UN.
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