Bibliographic citations
Quiroz, E., (2017). Proyecto de inversión: empresa dedicada a la venta de almuerzos en los mercados de Lima Norte denominada La Sazón de Mamá Ina [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/11285
Quiroz, E., Proyecto de inversión: empresa dedicada a la venta de almuerzos en los mercados de Lima Norte denominada La Sazón de Mamá Ina [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/11285
@misc{renati/432238,
title = "Proyecto de inversión: empresa dedicada a la venta de almuerzos en los mercados de Lima Norte denominada La Sazón de Mamá Ina",
author = "Quiroz Requena, Eliana Lilibeth",
publisher = "Universidad Privada del Norte",
year = "2017"
}
This study analizes the market, target audience, and demand of the products to be offered in the project called «La Sazón de la Mamá Ina». This project is about opening four lunch stalls in four different areas of the north of Lima: Los Olivos, Independencia, Carabayllo and Comas. This study also evaluates the net value of the business implementation in the legal, commercial and physical sense to later evaluate the viability of this project. Although it has been observed that there are some similar businesses in this area, we want to demonstrate that our customer service will be our competitive advantage. It is important to mention that the company will not only differentiate itself by the taste of its food, but also by the customer service provided to each client, a service that customers have not experienced before in a market. This service will be the same in each of these lunch stalls. Among the results, it is possible to see the increase of consumption of lunches in the streets over the years. This means that the trends in consumers are changing and that is when a strategic business plan will be implemented with tools that allows us to meet the needs of the customers. Finally, by achieving the connection between the client and the business, it will be possible to fulfill the objective of our research: analyze the positive or negative profitability of the company.
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