Bibliographic citations
Paredes, V., (2016). Determinación del perfil del consumidor de pollo beneficiado en el sector retail moderno de la ciudad de Trujillo en el año 2015 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/9163
Paredes, V., Determinación del perfil del consumidor de pollo beneficiado en el sector retail moderno de la ciudad de Trujillo en el año 2015 [Tesis]. PE: Universidad Privada del Norte; 2016. https://hdl.handle.net/11537/9163
@misc{renati/431875,
title = "Determinación del perfil del consumidor de pollo beneficiado en el sector retail moderno de la ciudad de Trujillo en el año 2015",
author = "Paredes Ibáñez, Verónica Marilin",
publisher = "Universidad Privada del Norte",
year = "2016"
}
ABSTRACT This research was conducted to determine the profile of the consumer / buyer of chicken, benefited in the modern retail sector from Trujillo city, whit the goal of give the best precision on this segment, the retail trade to generate effective strategies and satisfied customers. A sample of 380 residents from Trujillo city of NSE A/B and C, showing their demographic, socio-cultural, psychological and buying habits; that determining the profile of the consumer characteristics. It was observed that the female gender is predominant, and as much is grouped between 35 and 49 years old living mostly in the suburbs as San Andrés, California and Primavera; NSE A/B, with university studies, were married, their family consists of four to five people, mostly parents and children, the average family income exceeds S / 2000 soles. Made the purchase of chicken benefited in supermarkets and specialty stores, mostly three or four times per week, usually the purchase amount is 1 to 3 kg, They are motivated by the quality of the product, considered very important that there is a friendly atmosphere in the local and the waiting time for treatment. KEYWORDS: consumer´s profile of chicken benefited, modern retail.
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