Bibliographic citations
Canchari, J., Gupioc, I. (2024). Mejora en el planeamiento estratégico comercial para un aumento en volumen de ventas y la captación de nuevos clientes en la empresa Avidas S.R.L. en el 2024 [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/674832
Canchari, J., Gupioc, I. Mejora en el planeamiento estratégico comercial para un aumento en volumen de ventas y la captación de nuevos clientes en la empresa Avidas S.R.L. en el 2024 [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/674832
@misc{renati/419582,
title = "Mejora en el planeamiento estratégico comercial para un aumento en volumen de ventas y la captación de nuevos clientes en la empresa Avidas S.R.L. en el 2024",
author = "Gupioc Llantoy, Ivette Grace",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
During 2020, the manufacturing sector in Peru went through a severe crisis due to Covid-19. This quarantine generated a change in its business and competitive environment in the industry. This research analyzes the current problem of the Avidas S.R.L company related to the low production of leather fabrics and its low sales. The low economic growth in the Avidas S.R.L company indicates a limited internal demand for leather products. In addition, future economic growth projections provide an important context for strategic planning and business decision making. To achieve this, a qualitative study was carried out with a literature review, oriented on applied theories and methods. Porter's 5 forces, Crossed Foda, Strategic Alignment Matrix and financial KPIs were developed to conclude what solution strategy could be applied to its problem. To overcome these mentioned obstacles, Avidas has established a series of short, medium and long-term objectives. In the short term, the company has proposed to improve and enhance its productive efficiency. In the medium term, it is to expand production. In the long term, it is about improving its position in the market. Finally, it was concluded that the best alternative for the company was to hire a sales agent to establish commercial relationships with its suppliers that will allow the company to evaluate its relative position, identify trends, anticipate future challenges and opportunities.
This item is licensed under a Creative Commons License