Bibliographic citations
Sotomayor, D., Cardenas, K. (2023). La gestión estratégica en la venta de productos de seguros de vida y su impacto en la rentabilidad del área comercial de la empresa Protecta Security durante el año 2022 [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/671131
Sotomayor, D., Cardenas, K. La gestión estratégica en la venta de productos de seguros de vida y su impacto en la rentabilidad del área comercial de la empresa Protecta Security durante el año 2022 [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/671131
@misc{renati/411786,
title = "La gestión estratégica en la venta de productos de seguros de vida y su impacto en la rentabilidad del área comercial de la empresa Protecta Security durante el año 2022",
author = "Cardenas Paucar, Kelly Lizet",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The purpose of this work is the descriptive research of "Strategic management in the sale of life insurance products and its impact on the profitability of the commercial area of the company Protecta Security during the year 2022", the main objective of which is to determine how strategic management in the sale of life insurance products impacts the profitability of the commercial area of the company Protecta Security during the year 2022. For this, the qualitative research methodology of a descriptive and explanatory approach was used by conducting interviews deep to 1 commercial manager, 1 coordinator and 1 commercial manager. Strategic management allows the company to generate value and position in the market through the planning, implementation and control of strategies in order to achieve its objectives and profitability. In this way, strategic control as part of strategic management allows the company to make better use of its resources, and the implementation of quality control in the sales of life insurance with refund would promote the taking of corrective measures and the good practices allowing the sales objective to be reached and reducing the cancellation rate.
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