Citas bibligráficas
Peña, C., Ruiz, G. (2023). La asociatividad y su relación con la internacionalización de Mipymes exportadoras de frutos secos “aguaymanto deshidratado” al mercado de Japón durante los años 2016 al 2021 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/667979
Peña, C., Ruiz, G. La asociatividad y su relación con la internacionalización de Mipymes exportadoras de frutos secos “aguaymanto deshidratado” al mercado de Japón durante los años 2016 al 2021 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/667979
@misc{renati/405308,
title = "La asociatividad y su relación con la internacionalización de Mipymes exportadoras de frutos secos “aguaymanto deshidratado” al mercado de Japón durante los años 2016 al 2021",
author = "Ruiz Tejada, Grecia Esther",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The objective of this research is to determine how the associativity is related to the internationalization of MSME companies of dried fruits "dried aguaymanto" to the Japanese market during the years 2016 to 2021. The study has been developed under the qualitative methodological approach, with descriptive scope and phenomenological design, composed of a sample of sixteen key actors. Likewise, it was elaborated based on the Uppsala model, as Jan and Finn (1975) point out “they maintain that the internationalization of companies is gradual, and the stimulation is given by the need to control exports” (p. 306). On the other hand, Smith and Porter (2013) state that associativity in its relationship with the theory of competitiveness has the purpose of acquiring new resources and achieving internationalization, not only developing an added value of the product, but also having a brand product of prestige and quality that refers to clusters and cooperation between companies. Likewise, it is proposed that associativity is significantly related to internationalization, through commercial cooperation, creating competitive advantages that are essential to develop strategies that lead to economic growth. By applying internationalization strategies, to increase the volume of production and diversify the products or services they offer, it favors strengthening the brand and presence in international markets. Finally, it is concluded that Peru has a competent capacity to internationalize thanks to the associated companies and the programs offered by the Peruvian state as support to acquire new knowledge and training in the productive development of exports, which generates continuous work and raises the quality of life.
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