Citas bibligráficas
Estrada, M., Lazarte, M., Morante, P., Paucarcaja, G., Silva, A. (2021). Detalles Patchwork: Siempre exclusivos para tu hogar [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/660047
Estrada, M., Lazarte, M., Morante, P., Paucarcaja, G., Silva, A. Detalles Patchwork: Siempre exclusivos para tu hogar [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/660047
@misc{renati/399528,
title = "Detalles Patchwork: Siempre exclusivos para tu hogar",
author = "Silva Cruz, Ana Carolina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
In this project we will develop the business plan for "Detalles Patchwork", a new option in bedding and decorative accessories for the home made with recycled fabric scraps. Globally there is growing concern about the environment, carbon gas emissions and the greenhouse effect that affects the lives of thousands of people. For this reason, the new generations are adopting changes in the consumption trends of products, not only in the way they obtain them but also in their origin and advantages or disadvantages for the environment. Faced with this situation, we decided to launch a line of bedroom items that take advantage of solid waste from large textile workshops and can boost their sales by taking advantage of the use of new technologies and digital marketing to publicize the benefits of the products, providing a second chance these materials, generating sources of employment for Peruvian clothing manufacturers and helping to reduce environmental pollution. Initially, the coverage will be in Lima Metropolitana and we expect to expand the range of offer to all of Peru in the second year of operations. It is proposed to offer the public a comprehensive service of purchase, delivery and flexible returns that help us to make the brand the first purchase option for traditional and new-trend homes.
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