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Olivos, K., Quino, E., Ruiz, G., Yllanes, A. (2021). FOOD MASTER - La felicidad en un kit [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/659105
Olivos, K., Quino, E., Ruiz, G., Yllanes, A. FOOD MASTER - La felicidad en un kit [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/659105
@misc{renati/398618,
title = "FOOD MASTER - La felicidad en un kit",
author = "Yllanes Zamudio, Ana María",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Título: FOOD MASTER - La felicidad en un kit
Autor(es): Olivos Sullcahuamán, Karina Alexandra; Quino Falcon, Etty Anahí; Ruiz Ramirez, Grecia Alexandra; Yllanes Zamudio, Ana María
Asesor(es): Lizarzaburu Bolaños, Juan Carlos Orlando
Palabras clave: Recetas de comida; Comida internacional; Comida nacional; Aplicativo móvil; Recipes; International food; National food; Mobile application
Campo OCDE: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Fecha de publicación: 28-nov-2021
Institución: Universidad Peruana de Ciencias Aplicadas (UPC)
Resumen: Según una noticia publicada en el Diario Oficial El Peruano a inicios de este año, el servicio de delivery, a raíz de la pandemia, está jugando un papel fundamental en la sociedad, siendo la categoría de restaurantes/comida rápida la que juega el mayor papel. Frente a esta situación, vimos una oportunidad relacionada con el sector comida y que incluía el servicio de delivery. Asimismo, lo que buscamos es diferenciación, por ello es por lo que pensamos en “Food Master
– tu felicidad en un kit”. El presente proyecto de investigación pretende acompañar a los usuarios en el proceso de aprender y experimentar una gran variedad de recetas de comidas, tanto nacionales como internacionales, con solo solicitar un kit de insumos de determinados platillos mediante el aplicativo virtual “Food Master”, dirigido a personas que residen en Lima Metropolitana y que pertenezcan a los distritos de San Isidro, San Miguel, Miraflores, Surco, Pueblo Libre, Lince, Surquillo, Jesús María, Magdalena, San Borja, La Victoria y Breña, que cuenten con sistema Android, y próximamente nos dirigiremos a los usuarios con sistemas IOS. Para la sustentación de este proyecto se levantó información cualitativa, tales como entrevistas a profundidad tanto a usuarios como a expertos, y Focus Group. Asimismo, se consideró información cuantitativa (PMV) a través de diversos experimentos, de manera que podamos encaminar mejor la propuesta de valor de Food Master a potenciales clientes. Los resultados obtenidos fueron positivos ya que logramos superar el alcance mínimo de seguidores e intenciones de compra a través de nuestras redes sociales.
According to a news article published in the official gazette El Peruano at the start of this year, the delivery service is playing a fundamental role in society due to the pandemic, with the restaurants/fast food category being the one that plays the greater role. Faced with this situation, we saw an opportunity related to the food sector that includes the delivery service. Furthermore, what we are looking for is differentiation, which is why we thought about “Food Master – your happiness in a kit”. This research project aims to accompany users in the process of learning and experiencing a wide variety of food recipes, both national and international, by simply requesting a kit of supplies for certain dishes through the virtual application “Food Master”, aimed at people who reside in Metropolitan Lima and who belong to the districts of San Isidro, San Miguel, Miraflores, Surco, Pueblo Libre, Lince, Surquillo, Jesús María, Magdalena, San Borja, La Victoria, and Breña, who have an Android system, and we will soon cater to users with IOS systems. To support this project, qualitative information was collected, such as in-depth interviews both with users and experts, and focus groups. Likewise, quantitative information (PMV) was considered through various experiments, so that we can better direct Food Master’s value proposition to potential customers. The results obtained were positive, since we managed to exceed the minimum reach of followers and purchase intentions through our social networks.
According to a news article published in the official gazette El Peruano at the start of this year, the delivery service is playing a fundamental role in society due to the pandemic, with the restaurants/fast food category being the one that plays the greater role. Faced with this situation, we saw an opportunity related to the food sector that includes the delivery service. Furthermore, what we are looking for is differentiation, which is why we thought about “Food Master – your happiness in a kit”. This research project aims to accompany users in the process of learning and experiencing a wide variety of food recipes, both national and international, by simply requesting a kit of supplies for certain dishes through the virtual application “Food Master”, aimed at people who reside in Metropolitan Lima and who belong to the districts of San Isidro, San Miguel, Miraflores, Surco, Pueblo Libre, Lince, Surquillo, Jesús María, Magdalena, San Borja, La Victoria, and Breña, who have an Android system, and we will soon cater to users with IOS systems. To support this project, qualitative information was collected, such as in-depth interviews both with users and experts, and focus groups. Likewise, quantitative information (PMV) was considered through various experiments, so that we can better direct Food Master’s value proposition to potential customers. The results obtained were positive, since we managed to exceed the minimum reach of followers and purchase intentions through our social networks.
Enlace al repositorio: http://hdl.handle.net/10757/659105
Disciplina académico-profesional: Administración y Negocios Internacionales
Institución que otorga el grado o título: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grado o título: Bachiller en Administración y Negocios Internacionales
Fecha de registro: 25-feb-2022
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