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Conopuma, D., Díaz, B., Gonzales, L., Tapia, E. (2021). Proyecto Fit Yourself App [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658880
Conopuma, D., Díaz, B., Gonzales, L., Tapia, E. Proyecto Fit Yourself App [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658880
@misc{renati/398389,
title = "Proyecto Fit Yourself App",
author = "Tapia Luna, Emerita Stefany",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Título: Proyecto Fit Yourself App
Autor(es): Conopuma Nolasco, Diego Leandro; Díaz Guevara , Brunella Nicole; Gonzales Vicente, Luis Omar; Tapia Luna, Emerita Stefany
Asesor(es): Méndez Navarro, Luis Renato
Palabras clave: Vida saludable; Plan de negocio; Aplicativo móvil; Healthy life; Business plan; Mobile application
Campo OCDE: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Fecha de publicación: 25-nov-2021
Institución: Universidad Peruana de Ciencias Aplicadas (UPC)
Resumen: En este documento se presenta la idea de negocio que se elaboró durante el curso, la cual es Fit Yourself que consiste en una aplicación que permite y facilita a los usuarios desarrollarse y tener una vida saludable. Asimismo, a través de las entrevistas se procedió a plantear hipótesis para poder conocer la viabilidad del proyecto. Además, averiguar y conocer el mercado objetivo es fundamental y es por ello que se hizo un estudio con el objetivo de conocer muy bien a qué segmento se dirigían los esfuerzos de ventas siempre teniendo en cuenta las necesidades y problemas que tienen estos segmentos. Por último, por medio del análisis financiero que se ha proyectado se podrá confirmar el cumplimiento de los objetivos planteados en el corto, mediano y largo plazo, así como también la escalabilidad.
This document presents the business idea that was developed during the course, which is Fit Yourself, which consists of an application that allows and facilitates users to develop and have a healthy life. Likewise, through the interviews, hypotheses were raised in order to know the viability of the project. In addition, finding out and knowing the target market is essential and that is why a study was carried out with the aim of knowing very well which segment the sales efforts were targeting, always taking into account the needs and problems that these segments have. Finally, through the financial analysis that has been projected, it will be possible to confirm the fulfillment of the objectives set in the short, medium and long term, as well as scalability.
This document presents the business idea that was developed during the course, which is Fit Yourself, which consists of an application that allows and facilitates users to develop and have a healthy life. Likewise, through the interviews, hypotheses were raised in order to know the viability of the project. In addition, finding out and knowing the target market is essential and that is why a study was carried out with the aim of knowing very well which segment the sales efforts were targeting, always taking into account the needs and problems that these segments have. Finally, through the financial analysis that has been projected, it will be possible to confirm the fulfillment of the objectives set in the short, medium and long term, as well as scalability.
Enlace al repositorio: http://hdl.handle.net/10757/658880
Disciplina académico-profesional: Administración y Negocios Internacionales
Institución que otorga el grado o título: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grado o título: Bachiller en Administración y Negocios Internacionales
Fecha de registro: 11-feb-2022
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