Bibliographic citations
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Alberco, D., Diaz, R., López, O., Mori, R., Romero, J. (2021). Proyecto Fit U [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656948
Alberco, D., Diaz, R., López, O., Mori, R., Romero, J. Proyecto Fit U [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656948
@misc{renati/396462,
title = "Proyecto Fit U",
author = "Romero de la Cruz, Jose Manuel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Title: Proyecto Fit U
Authors(s): Alberco Pomacaja, Denisse Milagros; Diaz Reategui, Rocio del Pilar; López Lara, Oscar Fernando; Mori Rios, Renato Miguel; Romero de la Cruz, Jose Manuel
Advisor(s): Arteaga Cueva, Javier Alcides
Keywords: Vida saludable; Nutrición; Ejercicio físico; Aplicativo móvil; Healthy life; Nutrition; Physical exercise; Mobile application
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 4-Jul-2021
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El presente proyecto de una aplicación que busca fomentar la comunidad, interacción virtual y colaboración hacia personas que desean implementar o mantener un estilo de vida saludable muestra la viabilidad de su ejecución, con base en los experimentos realizados al público objetivo (entrevistas): personas que realizan deporte o siguen una buena alimentación y los profesionales de la salud (nutricionistas y preparadores físicos), los cuales son considerados actores importantes en el éxito de esta iniciativa. Por un lado, se halló que en el primer grupo suelen presentar desmotivación al inicio de sus nuevos regímenes. Por otro lado, los del segundo grupo, consideraron que el aplicativo resultaría eficiente, según el propósito que sigue.
Para llevar a cabo este proyecto, se requiere la implementación, en primer lugar, de una app nativa, cuyo almacenamiento más próximo sean PlayStore y AppStore, ya que, según la investigación, son las tiendas virtuales más usadas por los usuarios a través de sus teléfonos celulares. Esto implica el costo de un desarrollo por encargo de aproximadamente S/ 3000.00, así como el pago de los servidores en donde se hospedará la arquitectura y almacenamiento de la codificación, cuyo costo inicial es de S/ 0.195. Por otra parte, se requiere implementar un plan de marketing y fidelización a través de estrategias como penetración de mercado -al cual se le destinará S/ 500- , creación de comunidad y, finalmente, medir los resultados a través de NPS, indicador que refleja el grado de lealtad y fidelización por parte de los consumidores.
The present project of an application that seeks to promote community, virtual interaction and collaboration with people who want to implement or maintain a healthy lifestyle shows the feasibility of its execution, based on the experiments carried out on the target audience (interviews): people who they practice sports or follow a good diet and health professionals (nutritionists and physical trainers), who are considered important actors in the success of this initiative. On the one hand, it was found that in the first group they tend to show demotivation at the beginning of their new regimens. On the other hand, those in the second group considered that the application would be efficient, according to the purpose that follows. To carry out this project, the implementation is required, first of all, of a native app, whose closest storage is Play Store and AppStore, since, according to the research, they are the virtual stores most used by users through their cellphones. This implies the cost of a custom development of approximately S / 3000.00, as well as the payment of the servers where the architecture and storage of the coding will be hosted, whose initial cost is S / 0.195. On the other hand, it is necessary to implement a marketing and loyalty plan through strategies such as market penetration -which will be allocated S / 500-, community creation and, finally, measuring the results through NPS, an indicator that reflects the degree of loyalty and loyalty on the part of consumers.
The present project of an application that seeks to promote community, virtual interaction and collaboration with people who want to implement or maintain a healthy lifestyle shows the feasibility of its execution, based on the experiments carried out on the target audience (interviews): people who they practice sports or follow a good diet and health professionals (nutritionists and physical trainers), who are considered important actors in the success of this initiative. On the one hand, it was found that in the first group they tend to show demotivation at the beginning of their new regimens. On the other hand, those in the second group considered that the application would be efficient, according to the purpose that follows. To carry out this project, the implementation is required, first of all, of a native app, whose closest storage is Play Store and AppStore, since, according to the research, they are the virtual stores most used by users through their cellphones. This implies the cost of a custom development of approximately S / 3000.00, as well as the payment of the servers where the architecture and storage of the coding will be hosted, whose initial cost is S / 0.195. On the other hand, it is necessary to implement a marketing and loyalty plan through strategies such as market penetration -which will be allocated S / 500-, community creation and, finally, measuring the results through NPS, an indicator that reflects the degree of loyalty and loyalty on the part of consumers.
Link to repository: http://hdl.handle.net/10757/656948
Discipline: Administración y Negocios Internacionales; Administración y Finanzas
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Administración y Negocios Internacionales; Bachiller en Administración y Finanzas
Register date: 11-Aug-2021
This item is licensed under a Creative Commons License