Bibliographic citations
Castillo, S., Guimet, N. (2020). User Experience, Brand Image y Customer Satisfaction del E-Commerce en relación al Brand Loyalty en la categoría de clothing retailers [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656756
Castillo, S., Guimet, N. User Experience, Brand Image y Customer Satisfaction del E-Commerce en relación al Brand Loyalty en la categoría de clothing retailers [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/656756
@misc{renati/396299,
title = "User Experience, Brand Image y Customer Satisfaction del E-Commerce en relación al Brand Loyalty en la categoría de clothing retailers",
author = "Guimet Cornejo, Nicholas",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The purpose of the following study is to measure and identify the relationship between the following factors: User Experience (UX), Brand Image and Customer Satisfaction; and how these can relate to Brand Loyalty within the E-Commerce of the clothing retail category. The focus of this study is to determine if the mentioned factors are a requirement to achieve customer loyalty towards a brand. Furthermore, for the development of the following, we have recognized the stance of various authors from around the globe upon how the variables relate to Brand Loyalty. In addition, the study identifies the current state of the clothing retail category amongst the context and how it has affected the development in Peru. Therefore, according to the investigation, we can infer that if every factor is successfully applied; throughout proper actions and tools oriented by improving customer experience and customer to brand relationship, brand loyalty can be generated.
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