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Arredondo, J., Gil, J., Navarro, M., Pérez, M. (2020). Meka Box [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656087
Arredondo, J., Gil, J., Navarro, M., Pérez, M. Meka Box [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/656087
@misc{renati/395610,
title = "Meka Box",
author = "Pérez Palomino, María Cristina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Title: Meka Box
Authors(s): Arredondo Reyes, Julio Martin; Gil Rodriguez, Jose Manuel; Navarro Aliaga, Miguel Ángel; Pérez Palomino, María Cristina
Advisor(s): Quedas Lobatón, Guillermo Martín
Keywords: Suscripción; Moda; Plan de negocio; Creación de empresas; Subscription; Fashion; Business plan; Business creation
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 1-Dec-2020
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El trabajo presentado a continuación busca dar validez a un mecanismo poco explotado en el rubro de productos físicos que es la; suscripción; Siendo más específicos con la idea de negocio, Meka Box busca distribuir diversos accesorios de; moda; dentro de un box por el pago de una cuota fija mensual. Nosotros no buscamos simplemente vender una pulsera o un collar, queremos ofrecer una experiencia completa a cada; mujer; que adquiera nuestro producto. Para lograrlo, hacemos un estudio y análisis completo del mercado de la moda para mantenernos actualizados. Así mismo, toamos sus; preferencias; parar armarles un paquete que se acople totalmente a sus necesidades. Nosotros contamos con cuatro versiones de nuestros boxes: Fancy, Romantic, Urban y Random. Cada uno se alinea perfectamente a los gustos de nuestras usuarias. Por ello, tomando las novedades de la industria y los propios gustos de nuestras suscritoras, aramos un box que incluya una grata; sorpresa. De esta forma, generar un vínculo directo con ellas y seguir brindándoles los mejores accesorios cada temporada. Esta idea no termina en un concepto, sino será plasmada en números, dando validez a la rentabilidad de esta innovadora versión de negocio: Meka Box.
The next presented job looks for the validation of a new way to work in the industry of solids products, which is the; subscription; In other to be more specific with the business idea; Meka Box wants to distribute various; fashion; accessories in a box with a unique and permanent payment every month. We just don’t want to sell earrings or necklets; we want to bring a whole experience to each; woman; who purchases our product. To make this possible, we analyze and evaluate the fashion industry to keep us fresh with new ideas. Also, we pay attention to our costumer´s; preferences; with that information we make a box that accommodate to their own necessities. We have four different version of boxes, they are: Fancy, Romantic, Urban and Random. Each of those matches perfectly with our client´s likes. Therefore, taking the information from the fashion world and the preferences from our costumers we create a box that includes a great; surprise. In this way we build up a strong bond with them and keep on bringing the best accessories every season. This idea doesn’t end in just a concept but will be reflected in numbers; giving validity to this creative business idea: Meka Box.
The next presented job looks for the validation of a new way to work in the industry of solids products, which is the; subscription; In other to be more specific with the business idea; Meka Box wants to distribute various; fashion; accessories in a box with a unique and permanent payment every month. We just don’t want to sell earrings or necklets; we want to bring a whole experience to each; woman; who purchases our product. To make this possible, we analyze and evaluate the fashion industry to keep us fresh with new ideas. Also, we pay attention to our costumer´s; preferences; with that information we make a box that accommodate to their own necessities. We have four different version of boxes, they are: Fancy, Romantic, Urban and Random. Each of those matches perfectly with our client´s likes. Therefore, taking the information from the fashion world and the preferences from our costumers we create a box that includes a great; surprise. In this way we build up a strong bond with them and keep on bringing the best accessories every season. This idea doesn’t end in just a concept but will be reflected in numbers; giving validity to this creative business idea: Meka Box.
Link to repository: http://hdl.handle.net/10757/656087
Discipline: Contabilidad y Administración; Administración y Negocios Internacionales; Administración y Marketing
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Contabiliudad y Administración; Bachiller en Administración y Negocios Internacionales; Bachiller en Administración y Marketing
Register date: 19-May-2021
This item is licensed under a Creative Commons License