Bibliographic citations
This is an automatically generated citacion. Modify it if you see fit
Huaman, D., Illanes, P., Silva, J., Valverde, J., Vilca, P. (2021). Nutrifit Perú [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655496
Huaman, D., Illanes, P., Silva, J., Valverde, J., Vilca, P. Nutrifit Perú [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/655496
@misc{renati/394627,
title = "Nutrifit Perú",
author = "Vilca Gutierrez, Percy Joel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Title: Nutrifit Perú
Authors(s): Huaman Ortega, Doris Lissete; Illanes Vera, Pablo Antonio; Silva Isuiza, Johana Fiorela; Valverde Luna, Jose Martin; Vilca Gutierrez, Percy Joel
Advisor(s): Morales Guzmán Barrón, Alex Nicolás
Keywords: Vida saludable; Nutrición; Fitness; Healthy life; Nutrition
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 22-Feb-2021
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: Nutrifit Perú es una empresa creada para comercializar suplementos alimenticios con el fin de reforzar el sistema inmunológico que a su vez ayuda a las personas a llevar un estilo de vida saludable por medio de la venta online utilizando como medio principal de difusión Facebook, Instagram y Tiktok.
Esta propuesta de negocio nace en respuesta a la coyuntura que se vive en el Perú y el mundo por la crisis sanitaria por la COVID-19, la cual ha dejado en evidencia algunos problemas de infraestructura, distribución, tecnología y calidad en cuanto a la comercialización de suplementos alimenticios. Por ello, Nutrifit Perú realizara alianza estratégica con laboratorios químicos, empresas de delivery e influencer nutricionales para garantizar un servicio de calidad y diferenciado.
Nutrifit Perú ingresara inicialmente al mercado con 4 productos los cuales se basaron en las búsquedas más frecuentes de los usuarios interesados en adquirir suplementos nutricionales. Nuestro público objetivo son hombres y mujeres de los NSE “A” y “B” entre las edades 25 a 44 años.
Al realizar el análisis financiero se verifico que nuestra propuesta de negocio es viable y será sostenible en el tiempo al ser una empresa que aporte valor a la sociedad y contribuir a mejorar la calidad de vida de los clientes.
Nutrifit Perú is a company created to market nutritional supplements in order to strengthen the immune system, which in turn helps people to lead a healthy lifestyle through online sales using Facebook, Instagram and Tiktok as the main means of dissemination. This business proposal was born in response to the situation in Peru and the world due to the health crisis caused by COVID-19, which has revealed some infrastructure, distribution, technology and quality problems in terms of the commercialization of Food supplements. Therefore Nutrifit Perú will make a strategic alliance with chemical laboratories, delivery companies and nutritional influencer to guarantee a quality and differentiated service. Nutrifit Perú initially entered the market with 4 products which were based on the most frequent searches of users interested in purchasing nutritional supplements. Our target audience is SES “A” and “B” men and women between the ages of 25 to 44. When conducting the financial analysis, it was verified that our business proposal is viable and can be sustained over time to become a company that adds value to society and contributes to improving the quality of life of customers.
Nutrifit Perú is a company created to market nutritional supplements in order to strengthen the immune system, which in turn helps people to lead a healthy lifestyle through online sales using Facebook, Instagram and Tiktok as the main means of dissemination. This business proposal was born in response to the situation in Peru and the world due to the health crisis caused by COVID-19, which has revealed some infrastructure, distribution, technology and quality problems in terms of the commercialization of Food supplements. Therefore Nutrifit Perú will make a strategic alliance with chemical laboratories, delivery companies and nutritional influencer to guarantee a quality and differentiated service. Nutrifit Perú initially entered the market with 4 products which were based on the most frequent searches of users interested in purchasing nutritional supplements. Our target audience is SES “A” and “B” men and women between the ages of 25 to 44. When conducting the financial analysis, it was verified that our business proposal is viable and can be sustained over time to become a company that adds value to society and contributes to improving the quality of life of customers.
Link to repository: http://hdl.handle.net/10757/655496
Discipline: Administración de Empresas; Administración de Banca y Finanzas
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Administración de Empresas; Bachiller en Administración de Banca y Finanzas
Register date: 13-Apr-2021
This item is licensed under a Creative Commons License