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Flores, R., León, G., Riva, S., Seferino, Z., Villcas, D. (2020). BeautyApp [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654862
Flores, R., León, G., Riva, S., Seferino, Z., Villcas, D. BeautyApp [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654862
@misc{renati/393914,
title = "BeautyApp",
author = "Villcas Mariño, Dennis Winny",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Título: BeautyApp
Autor(es): Flores Bazán, Rosmery; León Belleza, Grecia Franchesca; Riva Maldonado, Sofía; Seferino Robles, Zayda Danessa; Villcas Mariño, Dennis Winny
Asesor(es): Reyes Vizcarra, Harry Nelson
Palabras clave: Servicios de belleza; Profesional de belleza; Aplicativo móvil; Beauty services; Beauty professional; Mobile application
Campo OCDE: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Fecha de publicación: 6-dic-2020
Institución: Universidad Peruana de Ciencias Aplicadas (UPC)
Resumen: BeautyApp es un proyecto de negocio que consiste en la creación de un aplicativo que servirá de intermediación los profesionales de la belleza y las clientas finales. Esta plataforma será una vitrina donde se ofrecerá una variedad de servicios de belleza.
En el Perú el rubro de belleza cuenta con consumidores que tienen una mayor preferencia por el modelo de servicio tradicional, que está representado por los salones de belleza que se ubican en distintos distritos. Debido a ello, el rubro de belleza tiene pocos nuevos modelos, esto permite que BeautyApp sea una propuesta innovadora y diferente a las que están actualmente en el mercado.
Nuestro proyecto de negocio atenderá las necesidades de nuestro público objetivo, ya que se ofrecerán diferentes paquetes de servicios de belleza. Es importante precisar que la propuesta de valor radica en la atención en el momento y lugar que lo requiera la clienta final mediante una adecuada programación de citas. Asimismo, los profesionales de la belleza tendrán una amplia cartera de clientes e ingresos extras.
BeautyApp tendrá como fuente de ingresos las comisiones por los servicios que se darán mediante el aplicativo. Es decir, por cada servicio que solicite la clienta final se hará una retención del 25 %. En este contexto, para impulsar las ventas, tendremos una campaña de intensiva en las redes sociales con estrategias de marketing digital. Finalmente, en las proyecciones económicas se estima una inversión de S/ 175,706 compuesto por un 60% de recursos propios y el 40% por financiamiento externo.
BeautyApp is a business project that consists of the creation of an application that will serve as an intermediary for beauty professionals and final clients. This platform will be a showcase where a variety of beauty services will be offered. In Peru, the beauty sector has consumers who have a greater preference for the traditional service model, which is represented by beauty salons that are located in different districts. Due to this, the beauty category has few new models, this allows BeautyApp to be an innovative proposal and different from those that are currently on the market. Our business project will meet the needs of our target audience, since different packages of beauty services will be offered. It is important to specify that the value proposition lies in the attention at the time and place that the final client requires through adequate scheduling of appointments. Likewise, beauty professionals will have a broad portfolio of clients and extra income. BeautyApp will have as a source of income the commissions for the services that will be given through the application. That is, for each service requested by the final client, a 25% retention will be made. In this context, to boost sales, we will have an intensive campaign on social networks with digital marketing strategies. Finally, in the economic projections an investment of S / 175,706 is estimated, made up of 60% of own resources and 40% of external financing.
BeautyApp is a business project that consists of the creation of an application that will serve as an intermediary for beauty professionals and final clients. This platform will be a showcase where a variety of beauty services will be offered. In Peru, the beauty sector has consumers who have a greater preference for the traditional service model, which is represented by beauty salons that are located in different districts. Due to this, the beauty category has few new models, this allows BeautyApp to be an innovative proposal and different from those that are currently on the market. Our business project will meet the needs of our target audience, since different packages of beauty services will be offered. It is important to specify that the value proposition lies in the attention at the time and place that the final client requires through adequate scheduling of appointments. Likewise, beauty professionals will have a broad portfolio of clients and extra income. BeautyApp will have as a source of income the commissions for the services that will be given through the application. That is, for each service requested by the final client, a 25% retention will be made. In this context, to boost sales, we will have an intensive campaign on social networks with digital marketing strategies. Finally, in the economic projections an investment of S / 175,706 is estimated, made up of 60% of own resources and 40% of external financing.
Enlace al repositorio: http://hdl.handle.net/10757/654862
Disciplina académico-profesional: Administración de Empresas
Institución que otorga el grado o título: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grado o título: Bachiller en Administración de Empresas
Fecha de registro: 4-mar-2021
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