Bibliographic citations
Drago, B., (2020). Factores asociados a la compra de accesorios y fragancias de lujo accesibles de hombres y mujeres en Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652774
Drago, B., Factores asociados a la compra de accesorios y fragancias de lujo accesibles de hombres y mujeres en Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652774
@misc{renati/391411,
title = "Factores asociados a la compra de accesorios y fragancias de lujo accesibles de hombres y mujeres en Lima Metropolitana",
author = "Drago Baracco, Bianca",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
In order to verify the hypotheses raised in this study, a mixed investigation has been carried out. In the qualitative study, focus and interviews with accessible luxury consumers were carried out. Also, four interviews with luxury experts were applied. In the quantitative study, a survey was conducted, which was applied to 290 luxury consumers. In addition, the performed analysis was correlational between the purchase intention and the five-luxury value perception that were analyzed. After processing the information, the results show us there is a statistically significant (positive) relationship between the store atmosphere, functional and individual value with purchase intention. While, there is no statistically significant (positive) relationship between financial value and social value with purchase intention.
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