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Casanova, L., Manrique, C., Maldonado, J., Nieto, J., Yoplac, S. (2019). Paleo Meat [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652162
Casanova, L., Manrique, C., Maldonado, J., Nieto, J., Yoplac, S. Paleo Meat [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/652162
@misc{renati/390642,
title = "Paleo Meat",
author = "Yoplac Orosco, Sheyla Milagros",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Title: Paleo Meat
Authors(s): Casanova Luque, Luis Enrique; Manrique Sánchez, Camila Betsabé; Maldonado Crispin, Jurgen Alex; Nieto Capillo, Juanita Dalia; Yoplac Orosco, Sheyla Milagros
Advisor(s): Lizarzaburu Bolaños, Juan Carlos Orlando
Keywords: Creación de empresas; Modelo de negocio; Gastronomía; Business creation; Business model; Gastronomy
Issue Date: 18-Jul-2019
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: En el presente trabajo de investigación desarrollado en la Universidad Peruana de Ciencias Aplicadas a los estudiantes de modalidad PREGRADO, consiste en la aplicación de un plan para la puesta en marcha de un modelo de negocio de cortes de carne especiales para parrillas y complementos empaquetados al vacío. Dentro de los complementos tenemos una selección de salsas gourmet y embutidos artesanales preparado en base a una selección de finas hierbas, de esta manera Paleo Meat brindará una experiencia gastronómica de cortes en carnes y charcutería.
Paleo Meat posee como público objetivo a personas comprendidos de 25 a 55 años pertenecientes a un NSE A y B que residan en los distritos de la zona 7 y aledaños en lima metropolitana. En su mayoría pertenecen a la Población económicamente activa.
El producto será promocionado a través de plataformas virtuales, es decir, redes sociales como Facebook e Instagram. Así mismo, será comercializado a través de servicio de Courier tales como Rappi, Glovo, Uber Eats u otros.
Finalmente, el análisis financiero realizado como estudio de la empresa tenemos un costo de oportunidad del capital (COK) de 11.68%. De esta manera podemos concluir que, el desarrollo de la empresa CARNES Y CHARCUTERÍA SAC es viable económicamente.
In the present research work developed at the Peruvian University of Applied Sciences for undergraduate students, it consists in the application of a plan for the implementation of a business model of special cuts of meat for grills and vacuum-packed accessories. Within the complements we have a selection of gourmet sauces and artisanal sausages prepared based on a selection of fine herbs, in this way Paleo Meat will provide a gastronomic experience of cuts in meats and charcuterie. Paleo Meat has as its target audience people between 25 and 55 years old belonging to an NSE A and B that reside in the districts of zone 7 and nearby in metropolitan Lima. They mostly belong to the economically active population. The product will be promoted through virtual platforms, that is, social networks such as Facebook and Instagram. Likewise, it will be marketed through Courier service such as Rappi, Glovo, Uber Eats or others. Finally, the financial analysis performed as a study of the company has an opportunity cost of capital (COK) of 11.68%. In this way we can conclude that, the development of the company CARNES Y CHARCUTERÍA SAC is economically viable.
In the present research work developed at the Peruvian University of Applied Sciences for undergraduate students, it consists in the application of a plan for the implementation of a business model of special cuts of meat for grills and vacuum-packed accessories. Within the complements we have a selection of gourmet sauces and artisanal sausages prepared based on a selection of fine herbs, in this way Paleo Meat will provide a gastronomic experience of cuts in meats and charcuterie. Paleo Meat has as its target audience people between 25 and 55 years old belonging to an NSE A and B that reside in the districts of zone 7 and nearby in metropolitan Lima. They mostly belong to the economically active population. The product will be promoted through virtual platforms, that is, social networks such as Facebook and Instagram. Likewise, it will be marketed through Courier service such as Rappi, Glovo, Uber Eats or others. Finally, the financial analysis performed as a study of the company has an opportunity cost of capital (COK) of 11.68%. In this way we can conclude that, the development of the company CARNES Y CHARCUTERÍA SAC is economically viable.
Link to repository: http://hdl.handle.net/10757/652162
Discipline: Administración y Negocios Internacionales; Administración y Finanzas
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Administración y Negocios Internacionales; Bachiller en Administración y Finanzas
Register date: 8-Jul-2020
This item is licensed under a Creative Commons License