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Castañeda, K., Giha, L., Portocarrero, R., Romero, Y., Valdizan, M. (2019). Proyecto Viaggio [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/651775
Castañeda, K., Giha, L., Portocarrero, R., Romero, Y., Valdizan, M. Proyecto Viaggio [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/651775
@misc{renati/390335,
title = "Proyecto Viaggio",
author = "Valdizan Woodman, Micaela",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Title: Proyecto Viaggio
Authors(s): Castañeda Vergara, Karina Vanessa; Giha Pernas, Lucienne; Portocarrero Vidaurre, Renato; Romero Arnillas, Yuri Adrian; Valdizan Woodman, Micaela
Advisor(s): Zavala Lúcar, Christian Enrique
Keywords: Creación de empresas; Aplicativo móvil; Turismo; Business creation; Mobile application; Tourism
Issue Date: 25-Nov-2019
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El presente proyecto consiste en una aplicación móvil “Viaggio” orientada hacia los turistas extranjeros y nacionales que visitan Lima de entre 15 y 64 años, de NSE “A” y “B” y utilizan smartphones durante sus viajes. Identificamos que los turistas prefieren conocer la ciudad según la información que encuentran en internet ya que algunos no disponían de suficiente tiempo, otros no se podían adecuar al horario del tour o preferían ir a su propio ritmo. Asimismo, estas personas buscan ahorrar ya que Lima, generalmente, es un destino de paso. Viaggio ofrece rutas establecidas y rutas personalizables de Lima en donde brindamos información detallada de cada lugar de interés. El usuario podrá decidir si desea escuchar o leer la información, además de poder hacer las rutas caminando, los usuarios podrán compartir las rutas y valorizarla. Los servicios serán brindados a diferentes precios para que el usuario pueda elegir el plan de su preferencia.
Para llevar a cabo este proyecto realizamos una investigación sobre el consumidor, los proveedores, la competencia, los grupos de interés y la industria del turismo en la ciudad de Lima. Asimismo, establecimos las estrategias necesarias para llevar a cabo el proyecto. Luego de realizar el plan financiero se realizará una inversión inicial de 74,791.55 soles para luego obtener una utilidad neta de 234,932.52 soles en el primer año de operaciones, 1’627,426.62 soles en el segundo año y finalmente 780,530.95 soles en el tercer año.
This project consists of a mobile application called “Viaggio” targeted to foreign and national tourists who visit Lima between 15 and 64 years old, from socio-economic levels “A” and “B” and use smartphones during their trips. We identified that tourists prefer to get to know the city according to the information they find on the internet since some tourists did not have enough time to walk around and others could not adapt to the tour schedule or some prefer to go at their own pace. In addition, these tourists usually want to save some money because Lima is generally a passing destination. Viaggio offers established and customizable routes in Lima, where we provide detailed information of each place of interest. The user can decide whether to listen or to read the information, in addition to being able to make walking routes, users can share their routes and value them. The services will be provided at different costs so that users can choose the plan of their choice. To carry out this project we performed an investigation on consumers, suppliers, competition, interest groups and the tourism industry in the city of Lima. We also established the necessary strategies to carry out this project. After completing the financial plan, an initial investment of 74,791.55 soles will be made to obtain a net profit of 234,932.52 soles in the first year, 1’627,426.62 soles in the second year and finally 780,530.95 soles in the third year of operations.
This project consists of a mobile application called “Viaggio” targeted to foreign and national tourists who visit Lima between 15 and 64 years old, from socio-economic levels “A” and “B” and use smartphones during their trips. We identified that tourists prefer to get to know the city according to the information they find on the internet since some tourists did not have enough time to walk around and others could not adapt to the tour schedule or some prefer to go at their own pace. In addition, these tourists usually want to save some money because Lima is generally a passing destination. Viaggio offers established and customizable routes in Lima, where we provide detailed information of each place of interest. The user can decide whether to listen or to read the information, in addition to being able to make walking routes, users can share their routes and value them. The services will be provided at different costs so that users can choose the plan of their choice. To carry out this project we performed an investigation on consumers, suppliers, competition, interest groups and the tourism industry in the city of Lima. We also established the necessary strategies to carry out this project. After completing the financial plan, an initial investment of 74,791.55 soles will be made to obtain a net profit of 234,932.52 soles in the first year, 1’627,426.62 soles in the second year and finally 780,530.95 soles in the third year of operations.
Link to repository: http://hdl.handle.net/10757/651775
Discipline: Administración y Marketing; Administración y Negocios Internacionales
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Administración y Marketing; Bachiller en Administración y Negocios Internacionales
Register date: 24-Apr-2020
This item is licensed under a Creative Commons License