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Bicho, C., Cubas, J., Márquez, C., Puelles, Y. (2019). Gamarra va [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/648594
Bicho, C., Cubas, J., Márquez, C., Puelles, Y. Gamarra va [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/648594
@misc{renati/386119,
title = "Gamarra va",
author = "Puelles Lara, Yomara Elizabeth",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Title: Gamarra va
Authors(s): Bicho Goncalves, Carolina; Cubas Cortegana, Javier Antonio; Márquez Venegas, Claudia Renata; Puelles Lara, Yomara Elizabeth
Advisor(s): Vásquez Neyra, José Ismael
Issue Date: 10-Dec-2019
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: La presente investigación sobre venta de pantalones jeans producidos en Gamarra a través de una multiplataforma digital nos muestra la viabilidad de su ejecución, en función al estudio realizado con potenciales consumidoras mujeres de 36 años a más pertenecientes a los NSE “B” y “C” de las zonas 2, 6 y 8 de Lima Metropolitana, que permitió identificar una demanda insatisfecha debido a la falta de seguridad, lejanía y demoras propias de tráfico para acceder a la zona donde se encuentra el emporio comercial.
El proyecto contempla la venta de pantalones jeans de calidad peruana a través de una aplicación multiplataforma, donde se brindarán servicios pensados tanto para el consumidor, como para el comerciante.
Gamarra Va será entendida como una marca que facilita el acceso del consumidor a prendas de vestir de producción nacional a buenos costes; y además de ser reconocida como la marca que moderniza el gran emporio comercial de Gamarra ofreciéndole un canal de ventas nuevo y funcional.
This investigation about the sale of jeans produced in Gamarra through a digital platform, shows us the feasibility of its execution, according to the study carried out with potential female consumers aged from 36 to 56 years belonging to the socioeconomic level "B" and "C" of zones 2, 6 and 8 of Lima Metropolitana; which allowed to identify an unmet demand due to the lack of security, remoteness and delays of traffic to access the commercial emporium. The project calls for the sale of Peruvian-quality jeans through a cross-platform application, where services designed for both, the consumer and the merchant will be provided. “Gamarra Va” will be understood as a brand that facilitates consumer access to domestically produced clothing at good costs; in addition to being recognized as the brand that modernizes the main commercial emporium of Gamarra offering a new and functional sales channel.
This investigation about the sale of jeans produced in Gamarra through a digital platform, shows us the feasibility of its execution, according to the study carried out with potential female consumers aged from 36 to 56 years belonging to the socioeconomic level "B" and "C" of zones 2, 6 and 8 of Lima Metropolitana; which allowed to identify an unmet demand due to the lack of security, remoteness and delays of traffic to access the commercial emporium. The project calls for the sale of Peruvian-quality jeans through a cross-platform application, where services designed for both, the consumer and the merchant will be provided. “Gamarra Va” will be understood as a brand that facilitates consumer access to domestically produced clothing at good costs; in addition to being recognized as the brand that modernizes the main commercial emporium of Gamarra offering a new and functional sales channel.
Link to repository: http://hdl.handle.net/10757/648594
Discipline: Administración de Empresas; Negocios Internacionales
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Administración de Empresas; Bachiller en Negocios Internacionales
Register date: 12-Feb-2020
This item is licensed under a Creative Commons License