Citas bibligráficas
Montoya, L., Váscones, E., Vasquez, M. (2019). Propuesta de modelo de negocio venta de ropa interior para caballeros online [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/648590
Montoya, L., Váscones, E., Vasquez, M. Propuesta de modelo de negocio venta de ropa interior para caballeros online [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/648590
@misc{renati/386110,
title = "Propuesta de modelo de negocio venta de ropa interior para caballeros online",
author = "Vasquez Ventura, Margarita Milagros",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Our FreeMen´s Research assignment was created based on the need to serve a segment of the local and foreign market that does not buy its underwear in physical stores. Therefore, our proposal is based on the online sale of underwear for modern and innovative men who do not have much time, and they like to feel comfortable and differentiate themselves from others. For that reason, they can visualize through a virtual catalogue the availability of products and place their orders through an application, other channels such as fanpage, website, telephone and other media. The purpose of FreeMen´s is to offer an innovative, modern, comfortable, quality, fast and healthy option for men. The garment line, in addition to highlighting its colors, designs, ergonomic models, will also be processed in pima cotton to provide greater comfort and skin care for our consumer. The promotions and positioning of our brand will be developed through digital strategies and marketing, which means, ads on social networks. Additionally, it is considered to deliver the product in the place and time chosen by the user within 24 hours of placing the order. Likewise, it will also have several payment methods, updates of our virtual catalogs and the option for subscription to obtain discounts.
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