Citas bibligráficas
Espejo, H., Solís, C. (2022). Social Media Marketing y su influencia en el posicionamiento de Ozono televisión en la ciudad de Trujillo -2020 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/8732
Espejo, H., Solís, C. Social Media Marketing y su influencia en el posicionamiento de Ozono televisión en la ciudad de Trujillo -2020 [Tesis]. PE: Universidad Privada Antenor Orrego; 2022. https://hdl.handle.net/20.500.12759/8732
@misc{renati/378644,
title = "Social Media Marketing y su influencia en el posicionamiento de Ozono televisión en la ciudad de Trujillo -2020",
author = "Solís Narvaez, Cynthia Janet",
publisher = "Universidad Privada Antenor Orrego",
year = "2022"
}
The main objective of this research work was to determine the influence of social media marketing in the positioning of Ozono Television in the city of Trujillo, based on data gathered during year 2020; using a causal explanatory cross-sectional design. The population being studied was made up of the followers of Ozono Television in the city of Trujillo, with a total of 315,619 followers and the sample by a total of 384 users. The data collection techniques used included a survey given to a sample of 384 users using a questionnaire, along with interviews based on an interview guide and documentary research including a social media report. Among the most relevant conclusions of the research, it was determined that Ozono Television's social media following contributes significantly to the positioning of the company within the Trujillo market, generating access and connection to different audience segments through the various digital platforms, configuring the traditional communication experience between individuals and brands.
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