Bibliographic citations
Basaldúa, A., (2021). Diseño y Comercialización de prendas de vestir para hombres y mujeres en tienda online con herramienta de probador virtual [Universidad Marcelino Champagnat]. https://hdl.handle.net/20.500.14231/3338
Basaldúa, A., Diseño y Comercialización de prendas de vestir para hombres y mujeres en tienda online con herramienta de probador virtual []. PE: Universidad Marcelino Champagnat; 2021. https://hdl.handle.net/20.500.14231/3338
@misc{renati/236017,
title = "Diseño y Comercialización de prendas de vestir para hombres y mujeres en tienda online con herramienta de probador virtual",
author = "Basaldúa Huamán, Andrea Iris Verónica",
publisher = "Universidad Marcelino Champagnat",
year = "2021"
}
The present project, Virtual Store "Dress View" with tool virtual tester, it is a business idea that arises when seeing the need of the market for having the uncertainty of knowing if the garment chosen in an online clothing store will be the correct one based on your measurements, focusing primarily on the combination of technology, ease and security. This aims to have a profitable business model where it is offered a sustainable and dynamic business plan, the same one whose vision is to be a recognized company in the Lima market, distinguished for providing an experience online shopping making people's lives easier. A difficulty with the purchase online clothing store, which has been observed in the wake of COVID-19, is the increase in the percentage of exchanges and returns. This is because users had problems with the lack of accuracy with the sizes or were not satisfied with the product. The proposed business plan offers a solution to this problem, with the virtual tester tool, users will be more secure at the time of choose your size and the probability that the garment will be returned will be much lower. In order to verify it, they must place their measurements and answer questions additional to certify that the chosen size is correct, this tool is will use before finalizing your purchase. The clothing of the brand “Dress View” will be manufactured by suppliers of the emporium by Gamarra with exclusive designs of the brand itself, made by the designer of fashion, these garments will be marketed through our website. This store will be aimed at the segments with the highest percentage of population that are A, B and C, that is why we have taken as our audience target men and women of these economic strata, from 18 to 39 years of age, also because these segments have a high ability to pay. The virtual store "Dress View" is aimed at the entire Metropolitan Lima, since with the help from the external courier we can reach all districts. The investment required will be a total of S /. 74,628.99 with a profitability from S /. 4,201,057 with an IRR of 75.92% where the recovery time of project investment is 3 years. 10 202 To strengthen our brand, we will rely on the networks social, with the help of influencers; both on Instagram and Facebook; we will have a web page, letting our clients know that we are a company that cares about your comfort, saving time and money.
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