Citas bibligráficas
Esta es una referencia generada automáticamente. Modifíquela de ser necesario
Alvarez, C., Jarufe, V. (2022). Estudio de prefactibilidad para la implementación de una planta de helados con alcohol en Lima [Universidad de Lima]. https://hdl.handle.net/20.500.12724/17779
Alvarez, C., Jarufe, V. Estudio de prefactibilidad para la implementación de una planta de helados con alcohol en Lima []. PE: Universidad de Lima; 2022. https://hdl.handle.net/20.500.12724/17779
@misc{renati/235314,
title = "Estudio de prefactibilidad para la implementación de una planta de helados con alcohol en Lima",
author = "Jarufe Barrantes, Valeria",
publisher = "Universidad de Lima",
year = "2022"
}
Título: Estudio de prefactibilidad para la implementación de una planta de helados con alcohol en Lima
Otros títulos: Prefeasibility study for the implementation of an ice cream with alcohol production plant in Lima
Asesor(es): Ingar Cangalaya, Araken Andres
Palabras clave: Helados; Estudios de prefactibilidad; Ice creams; Prefeasibility studies
Campo OCDE: https://purl.org/pe-repo/ocde/ford#2.11.04
Fecha de publicación: 2022
Institución: Universidad de Lima
Resumen: En épocas de pandemia, en donde la necesidad de incurrir en nuevas experiencias para pasar con la familia o amigos cae cada vez más dentro de las prioridades de la sociedad limeña, se plantea el presente proyecto sobre la elaboración de helados con alcohol como una forma innovadora de consumo del mismo. Este tiene como objetivo determinar la factibilidad técnica, económica y social de la implementación de una planta productora de helados con alcohol. El proyecto está enfocado en personas a partir de los 18 hasta los 55 años del NSE AB de Lima Moderna, representado por un grupo de personas cuyo ingreso mensual promedio es de S/. 7960 y viven en los distritos de Santiago de Surco, Miraflores, San Isidro, San Borja, entre otros. Se refleja una oportunidad de negocio para ofrecer el producto en mención como una manera de llevar a casa el entretenimiento en forma de postre alcoholizado, ya que dentro de este grupo aumentará la preferencia de entretenimiento en casa. El producto a ofrecer será en base a ron con la diversidad de 3 sabores. Para la distribución no se tendrá una fuerza de ventas o intermediarios, ya que se usará la aplicación de Rappi, que cobra entre el 18% al 25% de las ventas como comisión. Asimismo, como parte de este proyecto se evalúa la ubicación de la planta y se propone colocarla en Santiago de Surco. Además, se analiza la viabilidad económica y financiera a lo largo de 5 años. Según las proyecciones realizadas, a partir del segundo año la empresa obtiene una rentabilidad positiva. Finalmente, se obtuvo un TIR económico de 35% y un TIR financiero de 43%, ambos siendo mayores que el costo de oportunidad del 13%.
In times of pandemic, when the need to have new experiences with family or friends is within the priorities of Lima’s society, the present project on the preparation of ice cream with alcohol as an innovative way of consumption is proposed. This project aims to determine the technical, economic and social feasibility of the implementation of a production plant of ice cream with alcohol. The target audience are people from 18 to 55 years old from the NSE AB of Lima Moderna, represented by a group of people whose average monthly income is S/. 7960 and live in the districts of Santiago de Surco, Miraflores, San Isidro, San Borja, among others. The business opportunity to offer the product in question is reflected as a way of bringing home entertainment in the form of alcoholic dessert, since within this group of people the preference for home entertainment will increase. The product will have rum as its base and there will be a variety of 3 flavors for the customers to choose from. Instead of managing a sales force or intermediaries, the Rappi application will be used for distribution and the commission for being part of this market place is between 18% and 25% of sales. Likewise, as part of this project, the location of the plant is evaluated and it is proposed to place it in Santiago de Surco. In addition, the economic and financial viability is analyzed over 5 years. According to the projections made, starting from the second year the company will obtain a positive profitability. Finally, an economic IRR of 35% and a financial IRR of 43% were obtained, both being greater than the opportunity cost of 13%.
In times of pandemic, when the need to have new experiences with family or friends is within the priorities of Lima’s society, the present project on the preparation of ice cream with alcohol as an innovative way of consumption is proposed. This project aims to determine the technical, economic and social feasibility of the implementation of a production plant of ice cream with alcohol. The target audience are people from 18 to 55 years old from the NSE AB of Lima Moderna, represented by a group of people whose average monthly income is S/. 7960 and live in the districts of Santiago de Surco, Miraflores, San Isidro, San Borja, among others. The business opportunity to offer the product in question is reflected as a way of bringing home entertainment in the form of alcoholic dessert, since within this group of people the preference for home entertainment will increase. The product will have rum as its base and there will be a variety of 3 flavors for the customers to choose from. Instead of managing a sales force or intermediaries, the Rappi application will be used for distribution and the commission for being part of this market place is between 18% and 25% of sales. Likewise, as part of this project, the location of the plant is evaluated and it is proposed to place it in Santiago de Surco. In addition, the economic and financial viability is analyzed over 5 years. According to the projections made, starting from the second year the company will obtain a positive profitability. Finally, an economic IRR of 35% and a financial IRR of 43% were obtained, both being greater than the opportunity cost of 13%.
Enlace al repositorio: https://hdl.handle.net/20.500.12724/17779
Disciplina académico-profesional: Ingeniería Industrial
Institución que otorga el grado o título: Universidad de Lima. Facultad de Ingeniería y Arquitectura
Grado o título: Ingeniero Industrial
Jurado: Goñi Delion, Juan Carlos; Ingar Cangalaya, Araken Andres; Chávez Gurmendi, Luis Enrique; Ávila Gonzales, María del Rocío
Fecha de registro: 1-mar-2023
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons