Bibliographic citations
This is an automatically generated citacion. Modify it if you see fit
Monzon, B., Huari, C., Silvera, J., Hernandez, J., Covault, O. (2022). Plan estratégico para la empresa DynaTEC: período 2023-2027 [Universidad del Pacífico]. https://hdl.handle.net/11354/3781
Monzon, B., Huari, C., Silvera, J., Hernandez, J., Covault, O. Plan estratégico para la empresa DynaTEC: período 2023-2027 []. PE: Universidad del Pacífico; 2022. https://hdl.handle.net/11354/3781
@mastersthesis{renati/234533,
title = "Plan estratégico para la empresa DynaTEC: período 2023-2027",
author = "Covault Paez, Orlando Jose",
publisher = "Universidad del Pacífico",
year = "2022"
}
Title: Plan estratégico para la empresa DynaTEC: período 2023-2027
Authors(s): Monzon Villavicencio, Bryan Fernando; Huari Wilson, Carlos Eduardo; Silvera Goyzueta, Jorman Alexander; Hernandez Briceño, Jose Aparicio; Covault Paez, Orlando Jose
Advisor(s): Flores Castro, Alejandro
Keywords: Planificación estratégica; Empresas de telecomunicaciones; Telefonía celular; Administración
OCDE field: http://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: Jan-2022
Institution: Universidad del Pacífico
Abstract: DynaTEC aprovechará las condiciones favorables del mercado capitalizando los esfuerzos a partir de sus ventajas competitivas (Gestión del Recurso Humano, I+D+i (Investigación, desarrollo e innovación) y Propiedad Intelectual), con miras a desarrollar una estrategia competitiva de diferenciación, que busca mejorar los componentes tecnológicos del equipo para aprovechar al máximo las capacidades internas del procesador y así obtener fluidez de operatividad, alargar la duración de la batería, en uso y vida útil, y evitar el recalentamiento del equipo.
Finalmente, al realizar una estimación de la proyección del flujo económico de la compañía, en el periodo 2023-2027, con miras a un crecimiento promedio de ventas de 5.7 % y un promedio de participación de mercado de 3.29 %, se aprecia que el ROE (Return of equity, rentabilidad sobre patrimonio) del último periodo cierra en 23 %; el valor agregado neto (VAN) sería de 4 248 020 USD (miles) y la tasa interna de retorno (TIR) sería 74.27 % (mayor a 9.25 % - CAPM, exigido por el inversionista). Todo ello indica que seguir el planteamiento estratégico generaría valor a la compañía, lo cual revela que el escenario planteado sería viable.
DynaTEC will take advantage of the favorable market conditions by capitalizing the efforts from their competitive advantages (human resources management, research, development innovation, and Copyright), aiming at developing a competitive differentiation strategy, to improve the technological components of the devices to take the greatest advantage of the internal capacities of the processor and to obtain a good operational flow, enhance the battery life in use and useful life, and to prevent the overheating of the device. Finally, when realizing an estimate of the economical flow projections for the company in the 2023-2027 period, expecting an average growth of 5.7% in sales and an average market share of 3.29%, it is clear that the ROE (return of equity) of the last period closes at 23%; the net value added (VAN) would be around 4 248 020 USD (in thousands) and the internal return rate (TIR) would be 74.27 % (over 9.25 % - CAPM, demanded by the investor). All this indicates that following the strategic plan would generate value to the company, which reveals the uggested scenario would viable.
DynaTEC will take advantage of the favorable market conditions by capitalizing the efforts from their competitive advantages (human resources management, research, development innovation, and Copyright), aiming at developing a competitive differentiation strategy, to improve the technological components of the devices to take the greatest advantage of the internal capacities of the processor and to obtain a good operational flow, enhance the battery life in use and useful life, and to prevent the overheating of the device. Finally, when realizing an estimate of the economical flow projections for the company in the 2023-2027 period, expecting an average growth of 5.7% in sales and an average market share of 3.29%, it is clear that the ROE (return of equity) of the last period closes at 23%; the net value added (VAN) would be around 4 248 020 USD (in thousands) and the internal return rate (TIR) would be 74.27 % (over 9.25 % - CAPM, demanded by the investor). All this indicates that following the strategic plan would generate value to the company, which reveals the uggested scenario would viable.
Link to repository: https://hdl.handle.net/11354/3781
Discipline: Administración
Grade or title grantor: Universidad del Pacífico. Escuela de Postgrado
Grade or title: Magíster en Administración
Juror: Rivero, Eduardo; De Azambuja, Óscar; Otiniano Carbonell, Martín Carlos
Register date: 22-Feb-2023
This item is licensed under a Creative Commons License