Bibliographic citations
Verde, E., Rivera, M. (2019). Plan de negocio de alimentos procesados a base de carne de pollo de la amazonía, Iquitos, 2019 [Trabajo de suficiencia profesional, Universidad Científica del Perú]. http://hdl.handle.net/20.500.14503/1048
Verde, E., Rivera, M. Plan de negocio de alimentos procesados a base de carne de pollo de la amazonía, Iquitos, 2019 [Trabajo de suficiencia profesional]. PE: Universidad Científica del Perú; 2019. http://hdl.handle.net/20.500.14503/1048
@misc{renati/192439,
title = "Plan de negocio de alimentos procesados a base de carne de pollo de la amazonía, Iquitos, 2019",
author = "Rivera Panduro, Mayra Alexandra",
publisher = "Universidad Científica del Perú",
year = "2019"
}
The objective of the research is to establish a micro company for the elaboration and commercialization of chicken jerky, with a natural method that preserves the good flavor, accompanied by various types of side dishes, whose name will be Cecina Mayvi. The segments for the products are people between 18 and 55 years of age, composed of housewives who prepare their food daily and want dishes with natural ingredients. Marketing strategies are designed to deliver a clear and motivating message to the customer. The processes are short and efficient, designed to create a quality product that meets your needs. The economic and financial ratios present a net present value (NPV) is positive of one hundred eighty thousand eight hundred sixty-one and 00/100 (189,861.00) soles, with an internal rate of return (IRR) of 85% and the cost benefit ratio (B / C) is equal to two and 49/100 soles; (2.49), which indicates that for each sun invested, the investment plus two and 49/100 soles (2.49) is recovered, and it also provides capacity to pay the debts in the 3 years of the project.
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