Bibliographic citations
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Vásquez, P., Lujan, H., Loo, F. (2023). Marketplace para compradores no nativos de Gamarra [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/671736
Vásquez, P., Lujan, H., Loo, F. Marketplace para compradores no nativos de Gamarra [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/671736
@misc{sunedu/3595545,
title = "Marketplace para compradores no nativos de Gamarra",
author = "Loo Cuya, Fabiola Magaly",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
Title: Marketplace para compradores no nativos de Gamarra
Other Titles: Marketplace for non-native buyers of Gamarra
Advisor(s): Barrientos Padilla, Alfredo
Keywords: Image Recognition technologies; Hiperpersonalización; Marketplace; Plataforma digital; Tecnologías de reconocimiento de imágenes; Transformación digital; Transacciones virtuales; Hyper personalization; Digital platform; Digital transformation; Marketplace; Virtual transactions
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 28-Nov-2023
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: En el presente trabajo de investigación se elaboró un plan de implementación de un Marketplace que pueda identificar personas que desconocen la oferta brindada por comercios en el Emporio Comercial de Gamarra, y que además quieren satisfacer su demanda por prendas de calidad a un precio justo. En los últimos años se ha presentado un crecimiento en las transacciones virtuales de compra de vestimenta y este trabajo de investigación propone la creación de un producto que pueda aprovechar este nicho de mercado que todavía no se ha atendido totalmente. Además, se propone implementar un producto que facilite una plataforma digital entre las dos partes (clientes y empresas), la hiperpersonalización, tecnologías de reconocimiento de imágenes para mejorar la experiencia de usuario, y propiciar los primeros pasos para la transformación digital de las organizaciones en el Emporio Comercial de Gamarra, también se considera la implementación de estrategias de marketing que incluyan ofertas, descuentos y promociones especiales. Esto puede atraer a nuevos clientes y fomentar la lealtad entre los compradores habituales.
In this academic research, an implementation plan for a Marketplace was developed which can identify and link new customers, who are unaware of the offer provided by businesses, with the Gamarra Commercial Emporium. This new niche also wants to satisfy their demand for quality clothing at a fair price. In recent years there has been growth in virtual clothing purchasing transactions and this academic research proposes the creation of a platform that can take advantage of this market niche that has not yet been fully served. In addition, it is proposed to implement a product that facilitates a digital platform between the two parties (customers and businesses), Hyper-personalization and image recognition technologies to improve user experience, promoting the first steps for the digital transformation of organizations in the Gamarra Commercial Emporium, and also considers the implementation of marketing strategies that include offers, discounts and special promotions. This can engage new customers and build loyalty among regular buyers.
In this academic research, an implementation plan for a Marketplace was developed which can identify and link new customers, who are unaware of the offer provided by businesses, with the Gamarra Commercial Emporium. This new niche also wants to satisfy their demand for quality clothing at a fair price. In recent years there has been growth in virtual clothing purchasing transactions and this academic research proposes the creation of a platform that can take advantage of this market niche that has not yet been fully served. In addition, it is proposed to implement a product that facilitates a digital platform between the two parties (customers and businesses), Hyper-personalization and image recognition technologies to improve user experience, promoting the first steps for the digital transformation of organizations in the Gamarra Commercial Emporium, and also considers the implementation of marketing strategies that include offers, discounts and special promotions. This can engage new customers and build loyalty among regular buyers.
Link to repository: http://hdl.handle.net/10757/671736
Discipline: Maestría en Transformación Digital de Negocios
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Escuela de Postgrado
Grade or title: Maestro en Transformación Digital de Negocios
Juror: Chipoco Quevedo, Mario Javier; Hurtado Bailetti, Juan Alonso; Bruno Crousillat, Giuliana
Register date: 24-Jan-2024; 24-Jan-2024
This item is licensed under a Creative Commons License