Citas bibligráficas
Fernández, W., Becerra, J. (2017). Propuesta de comunicación participativa en espacios públicos para mejorar la calidad de vida de los pobladores del sub sector B, Víctor Raúl Haya de la Torre, del distrito de Laredo – 2017 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/6748
Fernández, W., Becerra, J. Propuesta de comunicación participativa en espacios públicos para mejorar la calidad de vida de los pobladores del sub sector B, Víctor Raúl Haya de la Torre, del distrito de Laredo – 2017 [Tesis]. PE: Universidad Privada Antenor Orrego; 2017. https://hdl.handle.net/20.500.12759/6748
@misc{sunedu/3588025,
title = "Propuesta de comunicación participativa en espacios públicos para mejorar la calidad de vida de los pobladores del sub sector B, Víctor Raúl Haya de la Torre, del distrito de Laredo – 2017",
author = "Becerra Mendoza, Jorge Adrián",
publisher = "Universidad Privada Antenor Orrego",
year = "2017"
}
The objective of this research was to allow the permission to generate a proposal of participatory communication in public spaces to improve the quality of life of the inhabitants, in the same it was evidenced what are the elements that are part of the participatory process: A communication strategy - design of messages and discussion topics - development of communication methods and materials, which promotes the involvement of authorities, community in general and social actors. The methodology used by the research group and by the research genre was of mixed type, which did not allow to reach a greater understanding of the phenomenon of study; for this purpose, the survey was used as a quantitative technique, in addition to the focus group and interviews to a qualitative depth. The study population was constituted by the population of the Victor Raúl Haya de la Torre sector B, of the district of Laredo, province of Trujillo, conformed by 580 homes with an average of three people older than 18 years in each one, Non-probabilistic sample for convenience Which allowed us to generate rapprochement with the community, which contributed to the participatory workshops for the diagnosis and prioritization of problems and solutions. Likewise, it was possible to gather information both by the local, district and local authorities, together with social actors that in some other way influence the decision-making of the sector B. The reality of the population to which the instrument is applied shows that the main need of citizen security, and the two groups and the mayor relevance, the first is the people who are between 26 to 35 years and the second the Who are 56 to 65 years old. Therefore, and taking into account the information obtained in this research, a proposal for participatory communication was formulated, through interventions in public spaces, that allows to improve the quality of life of the inhabitants of subsector B, Víctor Raúl Haya of the Torre del Laredo district.
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