Bibliographic citations
Arrascue, W., Effio, A., Laguna, S., Centeno, E. (2023). Modelo prolab: Crudog, una propuesta para el desarrollo de alimento para perros mediante una economía circular a partir del uso de subproducto en mercados [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/25012
Arrascue, W., Effio, A., Laguna, S., Centeno, E. Modelo prolab: Crudog, una propuesta para el desarrollo de alimento para perros mediante una economía circular a partir del uso de subproducto en mercados []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/25012
@mastersthesis{sunedu/3584023,
title = "Modelo prolab: Crudog, una propuesta para el desarrollo de alimento para perros mediante una economía circular a partir del uso de subproducto en mercados",
author = "Centeno Velasquez, Edward Royser",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
In the world and in Peru, there are many products in good conditions that are wasted in organic waste due to lack of demand in retail markets and this waste impacts society and the environment. This project seeks to propose as a solution, through a circular economy, convert waste (sub products) such as vegetables and animal offal into a final product for dog food, which will be called Crudog. To carry out this project, the Design Thinking methodology and the collaborative elements of scientific research have been used, which allowed the creation of the real business model, through the interaction of prototypes until reaching the balanced food for dogs, desired by customers. The inclusion of pets as part as a member of the family has generated greater consideration and concern for their vitality and well-being. For this reason, it is proposed to promote a natural feeding solution with Crudog. Likewise, this business contributes to SDGs 3 and 9, since it will facilitate the reduction related to sub products in retail markets and therefore in carbon emissions. In addition, it will encourage the adoption of favorable habits for the health of pets. Finally, the financial results prove that it is an economically viable project, making it possible to guarantee the generation of benefits for investors, in whose optimistic scenario the projections show the obtaining of a NPV of $739,403, an IRR of 212.76% and estimated that the investment would be recovered in 3.34 years.
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