Bibliographic citations
Yupanqui, V., Flores, D. (2023). Percepción de la identidad corporativa en los servidores del Programa Nacional de Investigación Científica y Estudios Avanzados – PROCIENCIA 2023 [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670693
Yupanqui, V., Flores, D. Percepción de la identidad corporativa en los servidores del Programa Nacional de Investigación Científica y Estudios Avanzados – PROCIENCIA 2023 [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670693
@misc{sunedu/3568721,
title = "Percepción de la identidad corporativa en los servidores del Programa Nacional de Investigación Científica y Estudios Avanzados – PROCIENCIA 2023",
author = "Flores Cuadros, Denisse Evelyn",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The lack of effective internal communication and the absence of an organizational culture is a broad challenge in public and private sector companies in the country and the world. The objective of this research is to diagnose the current situation of the National Scientific Research and Advanced Studies Program (PROCIENCIA) in relation to internal communication and organizational culture, propose alternative solutions that are aligned with business objectives, as well as the evaluation of costs. This research is basic, with a qualitative approach and a descriptive level. It uses a non-experimental design and the instruments used are interviews and documentary analysis. Three alternatives were identified, Internal Communication and Organizational Culture Model, Transformational Leadership Approach and the Results-Based Management Model. The alternative chosen to address the problem in PROCIENCIA is the "Internal Communication and Organizational Culture Model". This approach seeks to strengthen organizational cohesion through improvement in internal communication and the definition of guiding values for collaborators. This choice is aligned with PROCIENCIA's objectives, contributing to consolidating its presence in Science, Technology and Innovation, as well as positioning itself internationally. It is a viable and feasible alternative, without requiring drastic changes in the structure, and can be implemented gradually with available resources. In summary, this model not only solves the identified problem, but also enhances PROCIENCIA's ability to achieve its short and long-term objectives.
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