Bibliographic citations
Meza, F., Gudiel, F. (2023). Plan de marketing para la implementación de un nuevo canal de distribución para la empresa Pitahayas Baleno [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670677
Meza, F., Gudiel, F. Plan de marketing para la implementación de un nuevo canal de distribución para la empresa Pitahayas Baleno [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670677
@misc{sunedu/3568680,
title = "Plan de marketing para la implementación de un nuevo canal de distribución para la empresa Pitahayas Baleno",
author = "Gudiel Alberto, Flor De María",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
In an increasingly globalized and competitive world, diversifying distribution channels has become imperative for the pitahaya industry in Peru. In this study, we explore the strategies and challenges related to expanding pitahaya markets through export and other distribution channels. Pitahaya, known for its exquisite flavor and health benefits, has become a product of international interest, and Peru is located in a privileged climate and location to capitalize on this growing demand. Furthermore, we will analyze the factors driving this trend and the measures that must be taken to make the most of this business opportunity.
This item is licensed under a Creative Commons License