Bibliographic citations
Panduro, B., Quevedo, H. (2023). Impacto de la implementación de la plataforma CRMTify en la conversión de leads del canal digital Whatsapp en un instituto de educación superior [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/669895
Panduro, B., Quevedo, H. Impacto de la implementación de la plataforma CRMTify en la conversión de leads del canal digital Whatsapp en un instituto de educación superior [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/669895
@misc{sunedu/3564360,
title = "Impacto de la implementación de la plataforma CRMTify en la conversión de leads del canal digital Whatsapp en un instituto de educación superior",
author = "Quevedo Trujillo, Haedly Victoria",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
Based on the observations and research carried out for this Professional Sufficiency Work (PSW), for the Institute of Higher Education in its operation, commercial area and marketing, opportunities for improvement are identified in the WhatsApp channel, because it presented a series. of incidents in service times, conversion of leads and low productivity in management, which generated a negative impact on the image of the institution. The WhatsApp digital channel has a significant demand, and the Institute receives a high volume of leads through this channel, however, by not having an adequate tool or development, they are not able to meet the demand in time. Likewise, attention was only provided through WhatsApp Business on the corporate mobile devices granted to the members of the sales team; this prevented the marketing team from implementing strategies with investment that generate a greater number of leads from special campaigns and not only at the organic level, which are those generated in this channel. Due to the above, the need arises to implement a tool that centralizes the attention of the contacts that decant in this channel. After evaluating alternatives, the chosen solution was the implementation of CRMTify. This implementation has generated an evolution and improvement in service times, conversion results, consequently, better sales results and profitability.
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