Bibliographic citations
Romero, J., (2023). Relación de la gestión estratégica y competitividad en la empresa Peru Cheese S. R. L. – Cajamarca, 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/33538
Romero, J., Relación de la gestión estratégica y competitividad en la empresa Peru Cheese S. R. L. – Cajamarca, 2021 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/33538
@misc{sunedu/3410008,
title = "Relación de la gestión estratégica y competitividad en la empresa Peru Cheese S. R. L. – Cajamarca, 2021",
author = "Romero Max, Jynna Thamara",
publisher = "Universidad Privada del Norte",
year = "2023"
}
The main objective of this research work was to determine the relationship between strategic management and competitiveness in the company Perú Cheese S.R.L of Cajamarca in the year 2021. In order to analyze the strategies used to maintain their potential business differentiation, also its positioning and economic growth. The study presented a quantitative approach, non-experimental design, of a descriptive correlational type. Considering as population and shows a total of 41 workers who work in the company Peru Cheese S.R.L, therefore, a data collection instrument proposed through a survey was used, including 11 questions based on the dimensions previously acquired by the analysis of the variables. Then, the analysis of the Pearson correlation coefficient and interpretation of the data was acquired, where it was evidenced and verified that the Strategic Management is significantly related to competitiveness in the company Perú Cheese S.R.L, with an indicator of 0.534 and a significance level of 0.000. In the same way, the same process was carried out with the dimensions and it was determined that strategic management is relevantly linked to product quality and productivity, highlighting the indicators with a value of 0.527 and 0.534 in an influential way of the dependent variable.
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