Bibliographic citations
Vasquez, L., Muñoz, M. (2023). Marketing digital y fidelización del cliente en la empresa constructora Corporación DWAR S. A. C., Chota, 2022 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/33537
Vasquez, L., Muñoz, M. Marketing digital y fidelización del cliente en la empresa constructora Corporación DWAR S. A. C., Chota, 2022 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/33537
@misc{sunedu/3410007,
title = "Marketing digital y fidelización del cliente en la empresa constructora Corporación DWAR S. A. C., Chota, 2022",
author = "Muñoz Carrera, Marely Keyko",
publisher = "Universidad Privada del Norte",
year = "2023"
}
The main objective of this study is to determine the relationship between digital marketing and customer loyalty in the construction company Corporación DWAR S.A.C., in the city of Chota in the year 2022. Therefore, it was used as essential aspects of the methodology , a basic type criterion, a non-experimental and cross-sectional methodological design, with a correlational scope and a quantitative approach. We worked with a sample of the 45 most frequent clients of the company, considering the inclusion and exclusion criteria in the methodological part of the study, based on a simple random probabilistic sampling, who were administered a questionnaire for data collection. . As main findings associated with the general objective, it was confirmed that there is a relationship between digital marketing and customer loyalty in the construction company Corporación DWAR S.A.C., in the city of Chota in the year 2022, given that a significance level of 0.000 was obtained. , less than α=0.05. Therefore, the research hypothesis is accepted, that is, that there is a significant relationship between both variables. In that sense, the correlation coefficient is 0.895, which indicates that there is a high relationship.
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