Bibliographic citations
Roman, A., (2022). La derecha populista radical peruana: El caso de la campaña electoral de Rafael López Aliaga en redes sociales durante las elecciones 2021 [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/22952
Roman, A., La derecha populista radical peruana: El caso de la campaña electoral de Rafael López Aliaga en redes sociales durante las elecciones 2021 []. PE: Pontificia Universidad Católica del Perú; 2022. http://hdl.handle.net/20.500.12404/22952
@misc{sunedu/3214606,
title = "La derecha populista radical peruana: El caso de la campaña electoral de Rafael López Aliaga en redes sociales durante las elecciones 2021",
author = "Roman Carrillo, Analourdes",
publisher = "Pontificia Universidad Católica del Perú",
year = "2022"
}
This research aims to study the use of social networks during Rafael López Aliaga's t campaign, a radical right-wing populist candidate, in the 2021 General Elections. This new right-wing is a recent phenomenon in Peru and on which there is little literature on the subject, therefore, this thesis seeks a better understanding of its development and consequences. Hence, the objective of this research is to establish the radical rightwing populist character of the candidate, throughout the review of 3 networks: Facebook, Twitter and Instagram. Based on a quantitative analysis in which the posts were systematized and a qualitative one, it is possible to affirm that the candidate is populist due to the use of certain communicational resources most commonly used by populist candidates around the world, such as fake news, storytelling and personalization. In addition, it is possible to ratify thathe is a character of the radical right-wing due to the recurrent use of characteristic themes of this spectrum within the ideological axis. Finally, this new phenomenon in conjunction with the new digital way of doing politics, especially in contexts such as the COVID-19 crisis, will not only increase but will turn the electoral space into an arena in which the fight for power will be centered on controversy and not on programmatic content; which will further weaken the Peruvian political system.
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