Bibliographic citations
Matos, J., Herrera, V. (2022). Implementación del planeamiento estratégico y desarrollo del Balanced Scorecard en una empresa de servicios de montaje en el sector salud Lima 2020 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/30290
Matos, J., Herrera, V. Implementación del planeamiento estratégico y desarrollo del Balanced Scorecard en una empresa de servicios de montaje en el sector salud Lima 2020 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/30290
@misc{sunedu/3133639,
title = "Implementación del planeamiento estratégico y desarrollo del Balanced Scorecard en una empresa de servicios de montaje en el sector salud Lima 2020",
author = "Herrera Gonzales, Valentino Martin",
publisher = "Universidad Privada del Norte",
year = "2022"
}
The economic sectors in Peru, as a result of the health, economic and political crisis, go through a difficult situation of inestability, therefore, companies have been heavily hit by registering economic losses on their balance sheets. This scenario motivates service companies to refocus their priorities on making strategic decisions to not disappear and assume a renewed management with their environment. This investigation uses an applied type methodology, with a non-experimental design, that presents descriptive and explanatory characteristics. The principal aim of the thesis is to design the implementation process of the strategic planning and development of the Balanced ScoreCard at a montage service company in health sector, Lima 2020. The results show that the continuous four-phase process allows identifying referential factors, key factors and strategies, determining strategic objectives and business actions. Tools such as the five Porter´s Forces, PESTEL+C analysis, AMOFHIT analysis, SWOT, EFE and EFI analysis, EFE-EFI´s Quadrant, SWOT combination matrix and Balanced ScoreCard Methodology are used. Finally, the alternative hypothesis is accepted, the development of the Balanced Scorecard, under the proposed methodology, allows implementing strategic planning in an assembly services company in the health sector, Lima, 2020.
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