Bibliographic citations
Rivera, L., Moran, A., Inocente, F. (2021). Planeamiento estratégico de la unidad de negocios de bunkering de Corporación Primax S.A [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/20951
Rivera, L., Moran, A., Inocente, F. Planeamiento estratégico de la unidad de negocios de bunkering de Corporación Primax S.A []. PE: Pontificia Universidad Católica del Perú; 2021. http://hdl.handle.net/20.500.12404/20951
@mastersthesis{sunedu/3113804,
title = "Planeamiento estratégico de la unidad de negocios de bunkering de Corporación Primax S.A",
author = "Inocente Zevallos, Flor Marioly",
publisher = "Pontificia Universidad Católica del Perú",
year = "2021"
}
In a context of globalization and the expansion of foreign trade, supply fuel to vessels that carry out commercial operations such as loading and unloading of merchandise in the ports of Peru, and / or ships in general that require fuel to reach their different destinations in other international ports is a mayor need that Corporación Primax company provide through the Bunkering operation for the Fuel Industry B2B area. This business is known as Bunkering, which refers to supplying fuel to vessels by means of a barge or tanker at sea. The purpose of this paper is to present a strategic plan for the Bunkering business Unit within five years until 2026 without any guide in the current documentation of the company, in order to generate value for Corporación Primax SA and improve its competitiveness in the market considering the effects of the Covid 19 pandemic; to this end, strategies are defined that will allow the Bunkering business unit to be better positioned, increase its supply sources, and considerably increase its sales and market share. Finally, to guarantee the success of the strategic plan, indicators have been considered in the Balanced Control Table (BSC), which will allow auditing the progress of each objective in the short term, and this will allow obtaining the long-term objectives and, therefore, achieve the vision set for both the Bunkering Business Unit and the Primax Corporation.
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