Bibliographic citations
Ubillus, M., (2021). Las estrategias genéricas y la competitividad de las empresas del sector inmobiliario Lima Top año 2020 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/659277
Ubillus, M., Las estrategias genéricas y la competitividad de las empresas del sector inmobiliario Lima Top año 2020 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/659277
@misc{sunedu/3093936,
title = "Las estrategias genéricas y la competitividad de las empresas del sector inmobiliario Lima Top año 2020",
author = "Ubillus Carmen, María Virginia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The main objective of this research was: To determine if there is a direct relationship between generic strategies and the competitiveness of companies in the Lima Top real estate sector in 2020. For this, within the methodology, a correlational scope was used, under a quantitative approach; while for the collection of information the survey technique was used where two questionnaires were elaborated, one for each variable. In the main results, it was obtained that the approach strategy is the most used with 65% who agreed and strongly agreed, while regarding competitiveness, the external dimension was the one that presented the greatest relevance according to 72% of respondents who agreed and strongly agreed; In addition, it was possible to verify that the dimensions of the generic strategies variable, which were cost leadership strategies, differentiation and focus, are significantly and directly related to competitiveness. Finally, it was possible to conclude that generic strategies have a direct and significant relationship with the competitiveness of companies in the real estate sector Lima Top, year 2020, where the use of generic strategies for both cost leadership, differentiation and focus have been reflected in the current competitiveness of real estate. It was recommended that these companies be able to frequently check their costs and expenses, to carry out better planning and thus anticipate unnecessary expenses, as well as opt for different activities to stand out among their competition and optimally identify their target market. The findings show that any company that employs any of the generic strategies will be reflected in its competitiveness within the real estate sector.
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