Bibliographic citations
Chavez, M., (2021). Estereotipos hacia la mujer andina en medios peruanos. Análisis del discurso de la paisana jacinta [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656963
Chavez, M., Estereotipos hacia la mujer andina en medios peruanos. Análisis del discurso de la paisana jacinta [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656963
@misc{sunedu/3093738,
title = "Estereotipos hacia la mujer andina en medios peruanos. Análisis del discurso de la paisana jacinta",
author = "Chavez Tello, María Lucero",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Since its appearance in 1999, La Paisana Jacinta has been a media phenomenon commented on and criticized by both civil society and political spheres in Peru. Throughout all his seasons he has faced various complaints and accusations of discrimination against Andean ethnic groups in the country. In 2020, the Judiciary finally decided to withdraw the program that was broadcast on the Latina channel from the air. Taking into account a sample of five episodes from the first season, this study proposed a discourse analysis to find out the results were the stereotypes that were built from verbal and non-verbal language around the figure of La Paisana Jacinta. The results show a worrying series of prejudices and stereotypes associated with the ethnic group and directed at the protagonist. Finally, it has been possible to detect how, in the case of verbal language, stereotypes are directed around the physical appearance and behavior of La Paisana Jacinta, while in the case of non-verbal language they converge in the dimension of intellectual scarcity. of the main character of the series.
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