Bibliographic citations
Rojas, E., Fernández, A., Cardenas, P., Puscan, S., Rosado, C. (2020). Proyecto: Línea de exfoliante facial y corporal orgánicos a base de guayaba y semillas de sacha inchi [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655097
Rojas, E., Fernández, A., Cardenas, P., Puscan, S., Rosado, C. Proyecto: Línea de exfoliante facial y corporal orgánicos a base de guayaba y semillas de sacha inchi [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655097
@misc{sunedu/3093149,
title = "Proyecto: Línea de exfoliante facial y corporal orgánicos a base de guayaba y semillas de sacha inchi",
author = "Rosado Vilchez, Camila Alexandra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The Añay Care project was developed, a company that is dedicated to the production of facial and body scrubs based on exotic fruits from Peru (Pitaya, Aguaje and Acaí) with Sacha Inchi seeds, with a focus on the SKYNCARE segment. In the first place, the qualitative and quantitative aspects will be shown for their respective analysis. Consequently, the preparation of financial projections based on investments, income, costs, and expenses that will be developed in the next three years. Likewise, due to different sources, the market share that it will be able to obtain at the national level has been projected. The business model was validated through the development of the Business Model Canvas tool, Valué Proposition Canvas and through surveys to validate the hypothesis and improve the MVPs (Minimum Viable Product). Likewise, the company has incurred pre-operating expenses in both tangible and intangible assets. The acquisition of natural inputs is highlighted as a competitive advantage, which are purchased from the peasant communities of Peru, since there is a commitment to their development, which is why they are included in our social responsibility plan, as well as all our stakeholders. Finally, it can be indicated that thanks to the value it contributes and the increasing participation that will be obtained, it is concluded that it will be a viable project. Finally, the financial aspects will be evaluated through the development of the Free Cash Flow, Income Statement, CTN, NPV, Break-even point within the projected 3 years.
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