Bibliographic citations
Esquerre, A., (2021). The star seekers: Representación de adolescentes en los videoclips de la narrativa transmedia de TXT [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658948
Esquerre, A., The star seekers: Representación de adolescentes en los videoclips de la narrativa transmedia de TXT [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658948
@misc{sunedu/3080623,
title = "The star seekers: Representación de adolescentes en los videoclips de la narrativa transmedia de TXT",
author = "Esquerre Rojas, Anna Cristina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This work analyzes the elements of the adolescent's representation in the transmedia narrative video clips of the South Korean boyband TXT. With the recent rise in popularity of South Korean boy bands and girl bands in Latin America, especially among young teenagers, the question arises as to whether the phenomenon that One Direction once achieved will be repeated. The existing segregation between Western Pop and K-Pop as an industry is based on the interactivity they maintain with their fandoms. However, it is the representation of the narrative within the conceptualization of the band that allows the deep connection of the fandom with the groups. Nowadays the diffusion of the transmedia narrative in the Korean popular music industry has increased, especially in the new generations and, in this context, it has diversified. That is why each existing narrative contains nuances that differ from the other, thus becoming the added value of its transmedia universe. Thanks to this narrative they are not only able to empathize with their fandom through the approach of a story closer to reality; Rather, they keep their original purpose: to increase their popularity.
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