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Gordillo, M., Molina, I., Janampa, A., Costa, D., Gonzales, R. (2021). Servicio de mudanza para Lima Moderna – Move It [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658292
Gordillo, M., Molina, I., Janampa, A., Costa, D., Gonzales, R. Servicio de mudanza para Lima Moderna – Move It [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658292
@misc{sunedu/3054435,
title = "Servicio de mudanza para Lima Moderna – Move It",
author = "Gonzales Alvarado, Rosibel Jannet",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Title: Servicio de mudanza para Lima Moderna – Move It
Authors(s): Gordillo Salcedo, Mároly Violeta; Molina Alzamora, Ivonne Marlene; Janampa Enriquez, Annie Fiorella Felicita; Costa Montañez, Diana Beatriz; Gonzales Alvarado, Rosibel Jannet
Advisor(s): Osorio Delgado, Carlos Ruben
Keywords: Mudanza; Empresa de servicios; Service company; Business plan; Moving; Plan de negocio
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04; http://purl.org/pe-repo/ocde/ford#5.00.00
Issue Date: 16-Jun-2021
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El presente modelo de negocio Move It tiene como finalidad brindar un servicio de
mudanza integral dirigido a los niveles socioeconómicos A, B y C, en los distritos de Lima Moderna, ante la necesidad de las personas por tener un servicio especializado, seguro y formal.
Actualmente en el Perú hay pocas empresas con un modelo de negocio especializado y formal para este segmento. Muchas veces, se encuentra personas que se dedican a brindar este servicio de manera informal, ofreciendo a bajo costo porque se enfocan en el transporte, más no en el cuidado de los bienes. Por ello, el objetivo de nuestro plan es ofrecer un servicio de mudanza integral que incluya el embalaje, carga, traslado, limpieza y desembalaje, con una atención de calidad y cumpliendo con los protocolos sanitarios.
Por otro lado, para el sustento del negocio se presentará la siguiente estructura: descripción de la idea de negocio, análisis externo e interno, plan de marketing, plan de operaciones, estructura organizacional y el plan financiero y económico, donde se explica las proyecciones de las actividades de Move It hasta en cinco años.
The purpose of Move It company is to offer an integral moving service to people in socioeconomic status A, B and C, who live in the districts of Modern Lima, given their need to have a specialized, safe and formal service. Currently in Peru there are few companies with a specialized and formal service for this segment. It is common to find informal people providing this service at a low cost because they focus on transportation, but not on the care of goods. Therefore, the objective of our plan is to offer an integral moving service that includes packing, loading, moving, cleaning and unpacking, with quality care and complying with sanitary protocols. On the other hand, to support the business, the following structure will be presented: description of the business idea, external and internal analysis, marketing plan, operations plan, organizational structure and financial and economic plan, where the projections of Move It activities are explained for up to five years.
The purpose of Move It company is to offer an integral moving service to people in socioeconomic status A, B and C, who live in the districts of Modern Lima, given their need to have a specialized, safe and formal service. Currently in Peru there are few companies with a specialized and formal service for this segment. It is common to find informal people providing this service at a low cost because they focus on transportation, but not on the care of goods. Therefore, the objective of our plan is to offer an integral moving service that includes packing, loading, moving, cleaning and unpacking, with quality care and complying with sanitary protocols. On the other hand, to support the business, the following structure will be presented: description of the business idea, external and internal analysis, marketing plan, operations plan, organizational structure and financial and economic plan, where the projections of Move It activities are explained for up to five years.
Link to repository: http://hdl.handle.net/10757/658292
Discipline: Administración y Recursos Humanos; Administración de Empresas
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Administración y Recursos Humanos; Bachiller en Administración de Empresas
Register date: 14-Dec-2021; 14-Dec-2021
This item is licensed under a Creative Commons License