Bibliographic citations
Mendiburu, N., (2014). Plan de marketing para aumento de las ventas de productos lácteos y chupetes El Súper E. I. R. L. La Libertad, 2015 - 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/7995
Mendiburu, N., Plan de marketing para aumento de las ventas de productos lácteos y chupetes El Súper E. I. R. L. La Libertad, 2015 - 2017 [Tesis]. PE: Universidad Privada del Norte; 2014. https://hdl.handle.net/11537/7995
@misc{sunedu/3039389,
title = "Plan de marketing para aumento de las ventas de productos lácteos y chupetes El Súper E. I. R. L. La Libertad, 2015 - 2017",
author = "Mendiburu Alván, Norma Rosa",
publisher = "Universidad Privada del Norte",
year = "2014"
}
ABSTRACT The development of this research work is aimed at the development of a Marketing Plan to increase the sales of dairy Productos Lácteos y Chupetes El Súper E.I.R.L. La Libertad, 2015 - 2017. For this purpose have been considered two variables research that are Marketing Plan and sales of the company in study, in order to know the impact that will have the Marketing Plan sales, 2015-2017. The dairy company and pacifiers EL SUPER E.I.R.L. is subject to the single regime simplified, as a single company of limited liability, having in charge the sale of ice-cream products such as cans of 10 l and soothers. Several regions of the country, such as La Region La Libertad, Lambayeque Region, Region Cajamarca, Ancash Region, Region Lima and Ica Region's markets. However the research focused in the La Libertad region, i.e. the tendency of sales is considered and how it is affected by the marketing plan. The company in the Region La Libertad's segments mainly C and D and major provinces and districts where are distributed are: province of Trujillo (Trujillo, La Esperanza, El Porvenir, Florencia de Mora, Víctor Larco Herrera, Huanchaco, Salaverry and Laredo). Province of Julcán (Julcán). Province of Otuzco (Otuzco). Province of Santiago de Chuco (Santiago De Chuco). Also the company not accounts with a systematic program for the registration of sales, thus performed a diagnosis of sales to determine the revenue for each product, and thus also developed a projection of sales according to the system of polynomial regression. The Marketing Plan also evidence us insofar as this is implemented it will increase the natural tendency of growth of sales of the products. Finally it is concluded, that the proposal of the marketing plan will generate a moderate trend in sales to 2017 with an annual percentage growth of 19.76%.
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